Julian Boha
Managing Value Propositions in Service Ecosystems
Paperback Engels 2020 9783658317126
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems.
Specificaties
ISBN13:9783658317126
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden
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Inhoudsopgave
Value propositions and service ecosystems from a service-dominant logic perspective.- The evolution of value propositions.- Perceived value propositions of service ecosystems.- Orchestrating service ecosystems through value propositions.- Towards a management framework for service ecosystems.
Rubrieken
- advisering
- algemeen management
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- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
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- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
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- werk en loopbaan