Impacts of Customer Relationship Management on Development of Corporations

Paperback Engels 2021 9783658358341
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Samenvatting

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.

Specificaties

ISBN13:9783658358341
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden

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Inhoudsopgave

Introduction.- Literature Review.- Methodology.- Empirical Studies.- Interpretation And Discussion Of Results.- Summary And Conclusion.- Bibliography.<p></p>

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        Impacts of Customer Relationship Management on Development of Corporations