Andreas Kohne,
Ralf H. Komor
Marketing and Sales in the Metaverse
Understanding and Profiting from the Metaverse: An Introduction for Businesses
Paperback Engels 2024 9783658459697Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business – and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today.
Specificaties
ISBN13:9783658459697
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:73
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:Reclame en verkoop, Inkoop en logistiek, Marketing, Reclame en verkoop
Thema:
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Inhoudsopgave
Introduction.- Basics.- Why We Are Not Yet in the Metaverse.- Why It Is Still Worth Engaging with the Metaverse Today.- Impact of the Metaverse on Sales and Marketing.- Jump-Start Guides for Businesses in the Metaverse.- Opportunities and Risks.- Information, Links, and Checklists.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan