Bernhard Swoboda,
Dirk Morschett,
Thomas Rudolph,
Peter Schnedlitz,
Hanna Schramm-Klein
e.a.
European Retail Research
2009 | Volume 23 Issue I
Paperback Engels 2009 2009e druk 9783834912251
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Specificaties
ISBN13:9783834912251
Taal:Engels
Bindwijze:paperback
Aantal pagina's:218
Uitgever:Gabler Verlag
Druk:2009
Hoofdrubriek:Strategisch management, Economie, Algemeen management
Serie:European Retail Research
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands.- The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderating Effects of Value and Product Premium Fit in the Dual Mediation Model.- Direct Selling: Consumer Profile, Clusters and Satisfaction.- Logistics Service Quality and Technology Investment in Retailing.- Does Architecture Influence the Price Image and Intention to Shop in a Retail Store?.- Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributes.- An Assessment of Wal-Mart's Global Expansion Strategy in the Light of its Domestic Strategy.- Retailing in Germany: Current Landscape and Future Trends.- The Finnish Retail Market: Overview.
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