Analyzing and Influencing Search Engine Results

Business and Technology Impacts on Web Information Retrieval

Paperback Engels 2010 2010e druk 9783834924537
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.

Specificaties

ISBN13:9783834924537
Taal:Engels
Bindwijze:paperback
Aantal pagina's:223
Uitgever:Gabler Verlag
Druk:2010

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Inhoudsopgave

Keyword Selection Model for Search Engine Optimization; Web Marketing Process and SEO Impact Chain; Scalable Data Structures for the Internet, Text-based and Link-based Clustering Methods

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        Analyzing and Influencing Search Engine Results