Leo Lentz,
Henk Pander Maat
Discourse Analysis and Evaluation
Functional approaches
Paperback Engels 1997 9789042001374Levertijd ongeveer 5 werkdagen
Samenvatting
Functional approaches to the study of language may not only be used to characterize discourse structures, but also to assess their communicative quality. In fact, discourse analysis and evaluation are conceptually related activities. In this volume the link between analysis and evaluation is explored in seven studies discussing a variety of discourse genres like package inserts, telephone openings, survey interviews, meetings, government brochures and direct mail letters. The analytical concepts used stem from different strands of research into language, including cognitive linguistics, pragmalinguistics, conversational analysis and persuasion research.
Specificaties
ISBN13:9789042001374
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:175
Uitgever:Brill
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Paul van den HOVEN: Introduction. Arie VERHAGEN: Context, meaning, and interpretation, in a practical approach to linguistics. Hanneke HOUTKOOP-STEENSTRA: The role of conversation analysis in functional linguistic research. Tom KOOLE: The role of ethnography in the analysis of institutional discourse. Leo LENTZ: The history of opening sequences in Dutch telephone conversations. Henk PANDER MAAT: What authors and readers do with side effects information on drugs. Hans HOEKEN: Contextual parameters in the evaluation of persuasive texts: A cognitive processing approach. Peter Jan SCHELLENS, Menno de JONG, Madelon WITTEVEEN: Functional evaluation of public information about laws and regulations.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan