

Lean Pricing
Pricing Strategy for Startups
Gebonden Engels 2015 9789048623440Samenvatting
'Lean Pricing' is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy.
This book will answer the following key questions:
- What price can you ask?
- What pricing strategy will you adopt?
Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need.
'Lean Pricing' is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released).
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Inhoudsopgave
2. The Foundation of Pricing
3. Pricing Methods
4. Pricing Strategies
5. Pricing Tactics
6. Revisiting Pricing
7. Conclusions & Final Words
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