


Dr. Karla Straker vormt samen met Professor Cara Wrigley en Dr. Erez Nusem de Design Innovation onderzoeksgroep aan de Universiteit van Sydney, Australië, en onderzoeken de waarde die design heeft voor het bedrijfsleven.
Meer over de auteursDesign Innovation and Integration
Paperback Engels 2021 1e druk 9789063696030Samenvatting
Design Innovation and Integration is more than just a toolkit; it is a guidebook for the industry leaders of tomorrow, providing a holistic understanding of the approaches, practices and tools required to integrate design strategically within an organisation.
Novel solutions are required to meet complex problems, yet how to make these solutions a reality is rarely addressed. This book expands on existing design toolkits to provide an understanding of the principles and methods that underpin such tools and align them with organisational strategy. The aim is not to equip readers with a stocktake list of design tools, but to assist them to learn how to apply, adapt and re-mould tools to best suit their needs. It also demonstrates the more complex process of design integration, highlighting common pitfalls and opportunities.
Drawing on over 10 years of independent research, authors Straker, Wrigley, and Nusem share experiences and outcomes (along with personal repartees) from their research, teaching and pet projects.
The two key parts of this book, 'Design Innovation and Design Integration', equip the reader with an understanding of the theory encompassing these two areas. This book can be leveraged by readers seeking to develop their own design approach and to implement design in their organisation.
If you are looking to grow your influence and create an environment in which design innovation can flourish, then this book is for you.
Specificaties
Lezersrecensies
Over Cara Wrigley
Over Erez Nusem
Inhoudsopgave
U kunt van deze inhoudsopgave een PDF downloaden
THE AUTHORS
FOREWORD
KEY TERMS
INTRODUCTION
THIS BOOK
BOOK MANUAL
THE BASICS
A SHORT EVOLUTION OF THE THEORIES OF
Design Thinking, Design Innovation & Design Integration
200 YEARS OF DESIGN & INNOVATION TIMELINE
DESIGN TOOLS
DESIGN INNOVATION
The Components
CONSIDER
Core Stakeholders
Stakeholder Map
Organisational Conditions Framework
Driving Questions Consider
AUDIT
Core Insight
Business Model Analysis
Customer Segment Profile
Driving Questions Audit
INTENT
Core Value
Value Definition
Design Brief
Driving Questions Intent
DESIGN
Core Skills
Design Philosophy & Practice
Design Critique & Criteria
Driving Questions Design
IMPLEMENT
Core Communication
Pitching
Business Case
Driving Questions Implement
EVALUATE
Core Metrics
Driving Questions Evaluate
SUMMARY
DESIGN INTEGRATION
DESIGN CATALYST
Capabilities of the Design Catalyst
Designer Intuition
Business Acumen
Agile Facilitation
Customer Centred
Rule Breaker
Research Rigour
Value of the Design Catalyst
TAKEAWAYS
ORGANISATIONAL CONDITIONS
Strategic Vision
Facilities
Cultural Capital
Directive(s)
TAKEAWAYS
Organisational Conditions Audit
Organisational Conditions Matrix
THINKING STYLES
Systems Thinking
Design Thinking
Creative Thinking
Thinking Approaches
Integrated Thinking
TAKEAWAYS
DESIGN PRINCIPLES
Sucky Semantics
No Culture
Solutioneering
Feeling isolated
Disconnected?
Stifled creativity
Driven by metrics
Scared to fail
Struggling to commit
TAKEAWAYS
CONCLUSION
TOOL TEMPLATES
REFERENCES
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