Idea generation is simple. The real challenge is to find strategic issues to solve and create business value. Turn your organization into an effective innovation engine with this simple and powerful innovation book.
This book shares the secrets of developing an innovative organization. Based on the Innovation Framework, the next steps become clear and will lead to solid implementation and increased business value.
'A fresh look at Innovation in theory, and a handhold for adaptation in contemporary practice.' -
Rault Harmeling, Innovation Director, CGI
'Many innovation books are about models and remain abstract. In this book, innovation is put into practice through the model. A ‘call to action’.' - Marcel Wilschut, Innovation Manager, Albert Schweitzer Hospital
'This book is much more than just another book on innovation. It captures the vision, strategy and tools for innovation; not from a theoretical point of view, but based on a lot of experience.' - Peter de Haas, CEO, Breinwave
