Michele Galluzo,
Briar Levit
Logo In Real Life
Notes for a social history of visual identity
Paperback EN 2026 1e druk 9789083579597Op voorraad
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Samenvatting
This is the untold social history of logo's: where logos start living "In Real Life", where they move away from corporate identity manuals and brand guidelines. This is where they encounter memes, counterfeits, protests, fashion, pop culture, or counterculture more organically. Should we come to another understanding of logo's? The book both archives and studies informal circulation, and dives into the consequences of this. It presents a different story: one that is conceived through the public that consumes, uses and re-appropriates logos. 'Logo IRL' reframes the narrative in which graphic design icons are "open works", and the public participates in the evolution of the life of brands and graphic design.
Specificaties
ISBN13:9789083579597
Taal:EN
Bindwijze:paperback
Aantal pagina's:280
Uitgever:Set Margins'
Druk:1
Verschijningsdatum:29-1-2026
Hoofdrubriek:Kunst en cultuur
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan