A Speech of Cake

Let's manage expectations first
Just be you!
What makes you a good public speaker?
The way the book is written
Three parts

Part 1 The Message
-The million dollar phrase
-What's in it for the audience?
-Find the right wrapping for your message
-Storytelling
-Connect with your audience's pain points
-Choose the right story
-Metaphors and analogies
-Playing with curiosity through questions
-Numbers are memorised better through visual impact
-The added value of a speech is you!
-Need to know basis only
-Make a map of your mind
-Before you finish, call for action
-Proper preparation makes a happy speaker

Part 2: The Audience
-Your audience is everything
-The only real scarce resource is time
-What's it all about for them?
-Interaction engages
-Why should they listen to you? Create trust
-Create positive synergy
-Embrace conflict
-Adapting your speech to an Audience Profile
-Audience profile: impertinent, adventurous and ambitious
-Audience profile: inspiring, innovating and creative
-Audience profile: loyal, trustworthy and compassionate
-Audience profile: cautious, disciplined and controlled
-Be in the here and now!
-Increase your likeability factor

Part 3: Your Mindset!
-Why mindset is the key to being successful
-Steer your subconscious
-Be yourself!
-'Be yourself'-checklist
-Making new frineds on stage
-Believe in your message and in your audience
-If you can dream it, you can do it!
-Fearlessness leads to success
-Fear-turning questions
-Foreign language alert!
-So you're different? Enjoy it!
-Dress for success
-They are watching you!
-Program your remte control
-Focus on your added value
-Final chapter