Vinod V. Sople
Managing Intellectual Property
The Strategic Imperative
Paperback EN 2026 9789354438622Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
New Edition. This widely recommended text for management and engineering students, now in its sixth edition, offers a comprehensive and practice-oriented treatment of Intellectual Property and its applications in Indian industry. It presents IP not merely as a legal concept but as a strategic business tool for achieving competitive advantage. The text explains the conceptual foundations of IP management, its commercial exploitation, and risk management strategies. This edition features a new chapter on 'Digital Personal Data Privacy and Protection', expanded coverage of contemporary issues, and additional case studies for practical insight. Web-based resources, including chapter-wise PPTs and MCQs, further support teaching and learning.
Specificaties
ISBN13:9789354438622
Taal:EN
Bindwijze:Paperback
Aantal pagina's:515
Uitgever:PHI Learning
Hoofdrubriek:Algemeen management, Algemeen management, Juridisch
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan