The Product Samurai
A Product Manager's Guide to Continuous Innovation
Gebonden Engels 2016 1e druk 9789462287860Samenvatting
With agile practices becoming the standard, the call for product leadership has never been louder. Meanwhile, product managers are drowning in feature alignment and internal takeholder discussions; slowed by technical and organizational complexity; and crippled by risk-averse company cultures. How can they focus on clear market outcomes when fear and uncertainty cloud the way?
Long ago the Samurai learned that agility in itself was not enough. They understood that leadership comes from an unwavering vision, clear values and the relentless exercise of martial arts training practices, or katas.
The way of 'The Product Samurai' is not merely a collection of tactics; it is the mastery of a strategic role that directly influences revenue, customer retention, and awareness. The purpose extends beyond the positioning and growth of a single product; it encompasses entire product lines and business as a whole. By applying katas to product leadership, we can wield the “sword of agility” to make products right, and to make the right products.
Read it, practice and follow the path to develop great products that people actually want and make the world a better place.
“Read at your own peril. This book will change the way you manage your products.”
Specificaties
Expertrecensies (1)
Lezersrecensies
Interviews en artikelen (1)
Inhoudsopgave
Part 1: Why you should not read this book
-The gentle art
-Being a product samurai
-A tactical guide to reading
Part 2: Vision
-Discover
-Define
-Road mapping
-Summary
Part 3: Winning
-Prologue
-Growth
-Users
-Summary
Part 4: Crafting
-Crafting
-Evolving
-Summary
Part 5: Leaving the Dojo
-Summary
-Application guidelines
-Recommended follow up
-About the author
-Special thanks
References
Glossary of terms
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan