Inspired

Chapter 34: Discovery Techniques Overview 125
Discovery Framing Techniques 128
Breakout: Problems vs. Solutions 130
Chapter 35: Opportunity Assessment Technique 131
Chapter 36: Customer Letter Technique 133
Chapter 37: Startup Canvas Technique 135
Breakout: The Biggest Risk 136
Discovery Planning Techniques 138
Chapter 38: Story Map Technique 139
Chapter 39: Customer Discovery Program Technique 141
Breakout: Defining Product/Market Fit 147
Chapter 40: Profile: Martina Lauchengco of Microsoft 148
Discovery Ideation Techniques 150
Chapter 41: Customer Interviews 151
Chapter 42: Concierge Test Technique 153
Chapter 43: The Power of Customer Misbehavior Technique 154
Breakout: The Power of Developer Misbehavior 156
Chapter 44: Hack Days 157
Discovery Prototyping Techniques 158
Chapter 45: Principles of Prototypes 160
Chapter 46: Feasibility Prototype Technique 161
Chapter 47: User Prototype Technique 16
Chapter 48: Live-Data Prototype Technique 165
Chapter 49: Hybrid Prototype Technique 167
Discovery Testing Techniques 168
Chapter 50: Testing Usability 169
Chapter 51: Testing Value 174
Chapter 52: Demand Testing Techniques 176
Breakout: Discovery Testing in Risk-Averse Companies 178
Chapter 53: Qualitative Value Testing Techniques 180
Chapter 54: Quantitative Value Testing Techniques 183
Breakout: The Role of Analytics 185
Breakout: Flying Blind 188
Chapter 55: Testing Feasibility 190
Breakout: Discovery for Hardware Products 192
Chapter 56: Testing Business Viability 193
Breakout: User Test vs. Product Demo vs. Walkthrough 196
Chapter 57: Profile: Kate Arnold of Netflix 197
Transformation Techniques 199
Chapter 58: Discovery Sprint Technique 200
Breakout: Discovery Coaches 202
Chapter 59: Pilot Team Technique 203
Chapter 60: Weaning an Organization Off Roadmaps 204
Chapter 61: Managing Stakeholders 206
Breakout: Devolving from Good to Bad 209
Chapter 62: Communicating Product Learnings 211
Chapter 63: Profile: Camille Hearst of Apple 212

PART 5: Summary: The Right Culture 214
Chapter 64: Good Product Team/Bad Product Team 215
Chapter 65: Top Reasons for Loss of Innovation 218
Chapter 66: Top Reasons for Loss of Velocity 220
Chapter 67: Establishing a Strong Product Culture 222

Acknowledgments 224
About the Author 226
Learning More 227