Nuanced Account Management

Driving Excellence in B2B Sales

Paperback Engels 2018 9789811083624
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Samenvatting

This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of ‘account management’ that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ‘competitive advantage’ on its own.

Specificaties

ISBN13:9789811083624
Taal:Engels
Bindwijze:Paperback
Uitgever:Springer Nature Singapore

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          Nuanced Account Management