Pui-Sze Chow,
Chun-Hung Chiu,
Amy C. Y. Yip,
Ailie K. Y. Tang
e.a.
Contemporary Case Studies on Fashion Production, Marketing and Operations
Paperback Engels 2019 9789811349843Levertijd ± 9 werkdagen
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Samenvatting
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Specificaties
ISBN13:9789811349843
Taal:Engels
Bindwijze:Paperback
Uitgever:Springer Nature Singapore
Hoofdrubriek:Inkoop en logistiek, Inkoop en logistiek, Marketing
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan