Peter Bug
Fashion and Film
Moving Images and Consumer Behavior
Gebonden Engels 2019 9789811395413Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores.
The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.
Specificaties
ISBN13:9789811395413
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer Nature Singapore
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
<div>1. An Introductory Viewpoint to Fashion and Film.- 2. Cinema Films Influencing Fashion.- 3. Fashion and fashion advertisement in TV – Study Germany.- 4. Fashion Product Placement in International TV Series.- 5. YouTube Fashion Videos.- 6. Instagram Fashion Videos.- 7. Self-referencing Fashion Brand Films.- 8. Music Videos and Fashion Business– Hip-hop study.- 9. Fashion Show Films.- 10. Event Films Influencing Fashion.- 11. Product Presentation with Moving Images in Fashion E-Commerce.- 12. Product Presentation with Moving Images in Fashion E-Commerce.- 13. Analysis of motion pictures in fashion stores in Stuttgart.- 14. The Future of Fashion Films in Augmented Reality and Virtual Reality.</div>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan