Globalization and Localization
The Chinese Perspective
Gebonden EN 2011 9789814374408Samenvatting
The aim of this book is to provide the international readership a collection of articles authored by Chinese scholars on the subject of globalization and localization. In a world where no country is an island isolated from others, globalization is bound to be contested, debated, and de- and re-constructed at different levels across the international community. For this very reason, it is important to present this concept as developed, interpreted and discussed by the Chinese community.The scope of book is broad, ranging from theoretical reflection to more concrete opinions given by the Chinese academic community, and finally to case studies on globalization and localization. It includes eleven articles by leading Chinese scholars in the past decades.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan