Junsong Tian,
Jacky Jianrong Chen
Renewal and Expansion
A Practical Guide to Sustainable Growth for B2B and SaaS Enterprises
Gebonden Engels 2026 9789819237876Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances. Through the Tao-Fa-Shu-Qi (Strategies-Methodologies-Tactics-Tools) framework—blending Eastern philosophy with Silicon Valley execution—it offers a hybrid methodology proven in China’s hyper-competitive SaaS market. Learn from how leading Global SaaS companies drove renewal and recurring revenue in China and even Asian market, as well as how to leverage AI-powered up-sell engine for current AI era. Whether defending against commoditization or navigating relationship-driven deals, this is the ultimate playbook for infinite growth.
Specificaties
ISBN13:9789819237876
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:316
Uitgever:China Machine Press Co., Ltd.
Lezersrecensies
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Inhoudsopgave
Part I: Renewal Section.- Chapter 1. Principle of Renewal - Why Do Customers Renew.- Chapter 2. The 'Method' of Renewal: How to Make Customers Renew.- Chapter 3. The 'Techniques' of Renewal: To What Extent Must We Execute for Customers to Renew.- Chapter 4. The 'Tool' of Renewal: Utilizing Resources to Achieve Renewal.- Chapter 5. Application of 'Strategies, Methodologies, Technique, Tools': How Managers Efficiently Manage Value Delivery Teams.- Part II: Up-sell and Extension.- Chapter 6. Design of Up-selling Products.- Chapter 7. Exploring and Converting Up-sell and Expansion Opportunities.- Chapter 8. Team Collaboration Management for up-sell Business.- Chapter 9. AI in SaaS Renewal and Up-sell: Reimagining "Tao-Fa-Shu-Qi" for the Artificial Intelligent Era.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan