Content Analysis: Methods and Practices

This book contains five chapters that detail the methods and practices of content analysis. Chapter One explores the origins and methodological development of content analysis, while grounding the researcher within the applicable research philosophies, systems of logic, and methods to ensure cogent research design. Chapter Two investigates the portrayal of college athletes involved in sexual assault cases as alleged perpetrators. Chapter Three examines tobacco advertising on the YouTube platform after the Indonesian government’s enactment of PP 109/ 2012 and the prohibition of online tobacco advertising. Chapter Four analyzes the information and data received on a phenomenon from newspapers, books, magazines and other forms of written and visual documents by qualitative and quantitative methods. Lastly, Chapter Five presents a comprehensive analysis that merges an examination of policy content with an in-depth exploration of the preferences and attitudes of Indonesian citizens toward data breaches.