Economie

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Wat hebben Limburgse appelboeren, BNP-Paribas-bankiers, de chipmachinebouwers van ASML en Barbie gemeen? Allen vallen ze ten prooi aan politieke disruptie..
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100 scherpe vragen voor ondernemers
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Economie

Verdiep je in economische principes en trends die onze samenleving vormgeven. Of je nu werkt met cijfers of beleidskeuzes wilt begrijpen: deze boeken maken economie toegankelijk én relevant.

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paperback EN22-12-20229780857025449
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The book that every investor wants and needs - an insider's guide to what Warren Buffett buys and why Meer
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paperback EN09-07-20259781032123875
This second edition of the book provides a complete guide to research practice on project management. Meer
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paperback EN29-12-20229781412980531
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paperback EN18-01-20239781473975897
Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures. Meer
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paperback EN07-12-20219781446200810
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an… Meer
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paperback EN20-01-20239781446270516
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume. Meer
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Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and… Meer
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Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Meer
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A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales management and today’s role for sales data analytics. Meer
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paperback EN03-08-20219781526496508
Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives, using the existing literature, new empirical studies, case studies and thought-provoking insights. Meer
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paperback EN25-02-20239781526497321
A cutting-edge exploration of journalism in the era of digital media technology and big and open data. Meer
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paperback EN06-11-20259781529690668
Get a clear and accessible introduction to employment law, with practical activities, case law examples, and critical debates designed for HRM, business, and CIPD students. Meer
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