Wat hebben Limburgse appelboeren, BNP-Paribas-bankiers, de chipmachinebouwers van ASML en Barbie gemeen? Allen vallen ze ten prooi aan politieke disruptie..
Verdiep je in economische principes en trends die onze samenleving vormgeven. Of je nu werkt met cijfers of beleidskeuzes wilt begrijpen: deze boeken maken economie toegankelijk én relevant.
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Matching the speed of change in modern business, this book takes readers on a 2-year journey in building a project management office (PMO) for today and tomorrow. Meer
The Psychology of Chess will provide a comprehensive introduction to the psychological aspects of one of the world's most played games. Drawing on an extensive body of literature, the book explores the cognitive functions involved in playing chess, discussing diverse topics such as perception and… Meer
Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising. Meer
Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures. Meer
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an… Meer
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting. Meer
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume. Meer
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and… Meer
Featuring concrete ideas and action steps, this book accentuates the need for innovative and thoughtful educational leadership based in self-examination, trust, and equity. Meer
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Meer
A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales management and today’s role for sales data analytics. Meer
Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives, using the existing literature, new empirical studies, case studies and thought-provoking insights. Meer
Get a clear and accessible introduction to employment law, with practical activities, case law examples, and critical debates designed for HRM, business, and CIPD students. Meer
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