Communicatie en media

Eva Moeraert, Pieter Blomme

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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN29-04-20259781032461076
This handbook captures a rapidly developing body of scholarship to map out the terrain of leadership communication and stimulate interdisciplinary dialogue among leadership communication scholars for future research… Meer
€ 379,83
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Gebonden EN02-04-20249781032461168
This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good. Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals… Meer
€ 251,60
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Paperback EN13-08-20249781032495804
Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print… Meer
€ 121,92
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Gebonden EN20-03-20259781032516233
This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region. Emerging from a study on how Singapore stakeholders define, determine, and deal with online falsehoods, the volume expands to cover numerous Asian contexts, all… Meer
€ 257,76
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Gebonden EN30-04-20259781032531922
Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change… Meer
€ 251,60
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Paperback EN15-08-20249781032533865
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications… Meer
€ 63,64
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Gebonden EN15-08-20249781032533872
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN11-12-20189781138182691
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research… Meer
€ 213,71
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Gebonden EN15-05-20189781138297005
We know a lot about change leadership. We understand how to design change programmes, and we know how to prescribe best practice change methods. Yet, despite all this knowledge, it is reported that up to 70% of change leadership projects fail to realize many of their objectives… Meer
€ 251,60
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Gebonden EN06-02-20209781138308244
Business transformation typically involves a wide range of visualisation techniques, from the templates and diagrams used by managers to make better strategic choices, to the experience maps used by designers to understand customer needs, the technical models used by architects to propose possible… Meer
€ 100,06
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Gebonden EN22-01-20209781138368606
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this… Meer
€ 257,76
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Gebonden EN22-08-20179781138463530
With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent revelations of questionable behavior by financial groups and auditors, corporate behavior has become the highest priority topic for businesspeople, investors, politicians and the… Meer
€ 306,98
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Gebonden EN22-12-20179781138473546
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever… Meer
€ 306,98
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Paperback EN21-05-20189781138495999
We know a lot about change leadership. We understand how to design change programmes, and we know how to prescribe best practice change methods. Yet, despite all this knowledge, it is reported that up to 70% of change leadership projects fail to realize many of their objectives… Meer
€ 62,18
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Paperback EN29-06-20239781138497283
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration… Meer
€ 81,12
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Gebonden EN09-04-20199781138479708
The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined… Meer
€ 251,60
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Gebonden EN06-06-20189781138549234
Written by three leading thinkers in the field of sustainability, 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success… Meer
€ 251,60
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Gebonden EN01-05-20189781138559288
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional… Meer
€ 257,76
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Paperback EN29-10-20199781138571662
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function… Meer
€ 56,35
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Paperback EN29-10-20209781138587137
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s… Meer
€ 63,64
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