Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN03-04-20209783030422981
This book provides a critical analysis of the evolution of corporate disclosure. Building upon prior academic literature, it assesses the most important changes in mandatory corporate disclosure, the growing relevance of social and environmental disclosure, and revolutionary new forms of corporate… Meer
€ 120,99
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Paperback EN16-12-20239789811972553
This book acts as a valuable quick-access resource on the challenges and opportunities that the digital age presents to organizational leadership. Balanced, comprehensive, and thought-provoking, the book will be useful to professionals and practitioners… Meer
€ 43,69
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Paperback EN09-05-20189789811098659
This book reflects the author’s views on NGO development in China and includes recent papers, reviews, and policy suggestions he has written. This collection introduces the current state of research on NGOs and their development in China to an English-speaking audience, allowing them to understand… Meer
€ 120,99
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Gebonden EN06-03-20029780333985083
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities… Meer
€ 61,99
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Paperback EN26-10-20189780367109707
Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption… Meer
€ 74,72
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Gebonden EN03-11-20209780367567071
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy… Meer
€ 99,29
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Paperback EN14-08-20209780367591113
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional… Meer
€ 68,93
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Paperback EN30-06-20209780367606688
Media coverage of climate change has attracted much scholarly attention because the extent of such coverage has an agenda-setting effect and because the ways in which the coverage is framed can influence public perception of and engagement with the issue… Meer
€ 38,57
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Gebonden EN28-11-20229780367621261
Korean Business Communication demonstrates the heuristic value of the research on Korean business communication. It is composed of two parts: theory and practice. First, alongside the review of the major research trend of Asian business communication, it explores the contemporary teaching trend of… Meer
€ 99,29
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Gebonden EN20-12-20219780367652029
Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in… Meer
€ 249,65
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Gebonden EN19-12-20059780415327220
Communication within project-based environments presents special challenges. This is especially true within the construction industry, where interaction tends to be characterised by unfamiliar groups of people coming together for short periods before disbanding to work on other endeavours… Meer
€ 249,65
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Gebonden EN10-11-20059780415355827
This book is an accessible entry point into the theory and practice of work reflection for students and practitioners. Taking a cross-disciplinary approach, it covers management, education, organizational psychology and sociology, drawing on examples from Europe, the Middle East, North America and… Meer
€ 304,60
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Gebonden EN20-11-20149780415530019
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field… Meer
€ 376,88
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Paperback EN16-05-20139780415613316
Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques… Meer
€ 74,72
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Gebonden EN08-11-20109780415802314
Straight Talk: Written Communication for Career Success is a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the written communication skills essential for life and work success… Meer
€ 212,06
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Paperback EN18-11-20089780415992053
Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations… Meer
€ 57,37
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Gebonden EN10-01-20069780566086441
An earlier book, A Strategic Approach to Corporate Governance (Gower, 1999), examined corporate governance from a philosophical and 'big picture' standpoint. This book digs deeper and explores the operational issues around corporate governance, giving examples of good practice… Meer
€ 249,65
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Paperback EN28-06-20099780566089954
Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public… Meer
€ 74,72
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Gebonden EN15-04-20109780765620514
Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects… Meer
€ 376,88
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Gebonden EN28-07-19999780789002570
Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications… Meer
€ 249,65
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