Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN17-09-20029780470831885
geen beschrijving beschikbaar
€ 32,27
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Paperback EN26-04-19999780471321590
"Lilyan Wilder has trained more broadcasters, politicians, and business executives than anybody." - Charles Osgood, Anchor, CBS News Sunday Morning. When people say they'd rather die than address an audience, they're not kidding. Fear of public speaking has even topped death in some surveys… Meer
€ 35,11
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Paperback EN30-11-20199780486836584
Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders… Meer
€ 16,63
Levertijd ± 11 werkdagen
Gebonden EN18-11-20169780745664811
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power… Meer
€ 82,47
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Paperback EN03-11-20069780749444723
Practical guide to the public affairs industry, explaining the methods used by practitioners and exploding some of the myths. Meer
€ 47,20
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Paperback EN03-06-20089780749451073
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100… Meer
€ 54,90
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Paperback EN03-09-20099780749455187
Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership… Meer
€ 29,43
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Paperback EN03-10-20109780749461010
Coaching is rapidly proving to be an invaluable aid to personal development and a successful way to enhance performance within organizations of all types. More and more people are also discovering how to use storytelling to bring about change and reinforce learning… Meer
€ 54,90
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Paperback EN03-07-20139780749466169
Apply best practice in PR and communication to local government or public services with this practical and accessible text covering the issues related to both internal and external communication. Meer
€ 62,60
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Paperback EN03-02-20149780749469252
Align the practices of brand management and talent attrition to drive growth and develop your organisation's strategy. Meer
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Paperback EN03-02-20159780749472092
Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing. Meer
€ 47,20
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Paperback EN03-04-20169780749477264
Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Meer
€ 57,98
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Paperback EN03-12-20169780749477325
Demystify the creative process and unlock your potential with this grounded framework to generating winning ideas for a competitive edge. Meer
€ 47,20
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Paperback EN03-10-20189780749481766
Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide. Meer
€ 47,20
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Paperback EN03-09-20099780749942601
If you are a leader - or aspiring to be one - then tools like PowerPoint detract, not add, to how your performance will be received. In fact, leadership and the ability to speak and sell yourself and your ideas are inextricably intertwined… Meer
€ 25,16
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Paperback EN21-08-20259781032802510
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. In many ways, organizations now have access to more data and connection points than ever before… Meer
€ 90,33
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Paperback EN20-07-20269781032830384
There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation. This book draws on public relations and development communication insights to build a new community engagement model… Meer
€ 39,50
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Paperback EN26-12-20259781032830438
This annotated bibliography gives an overview of the development of public relations research in Canada. It introduces its history, identifies research gaps, suggests topics of future research and offers critical historiography… Meer
€ 39,50
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Paperback EN13-12-20249781032874463
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy… Meer
€ 47,91
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Gebonden EN13-12-20249781032878713
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy… Meer
€ 249,65
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