Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback EN05-10-19989780789005267
The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve… Meer
€ 76,53
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Gebonden EN01-10-19969780805817133
This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective… Meer
€ 255,76
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Gebonden EN30-09-20049780805854930
The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and… Meer
€ 249,65
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Gebonden EN05-12-20199780815365297
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro… Meer
€ 249,65
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Paperback EN14-10-20269781041225317
From designing ethical communication to addressing scandals through crisis communication strategies, this text explores the multiple communication challenges and opportunities companies encounter when faced with a scandal… Meer
€ 64,60
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Paperback EN16-10-20269781041019138
Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations… Meer
€ 37,13
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Paperback EN24-08-20269781041222217
This book explores narratives’ contribution to leadership development and how the development of narrative leadership provides leaders with opportunities in an age of volatility, uncertainty, complexity, and ambiguity… Meer
€ 64,60
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Gebonden EN16-07-20149781138014190
This text prepares future professionals for success in the workplace through identifying interpersonal communication skills and strategies and exploring when, how, and why to use them. Informed by academic research, professional literature, and author Joseph L. Chesebro’s own experiences, the text… Meer
€ 304,60
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Gebonden EN30-11-20219781138041080
The second edition of Doing Ethics in Media continues its mission of providing an accessible but comprehensive introduction to media ethics, with a grounding in moral philosophy, to help students think clearly and systematically about dilemmas in the rapidly changing media environment… Meer
€ 272,78
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Gebonden EN05-11-20189781138051621
This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and… Meer
€ 255,76
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Paperback EN20-12-20189781138061972
The clash of cultures, coupled with rapid technological advances, seems to be pushing us in paradoxical directions. On the one hand, the world seems to be falling apart; while on the other, the world seems to be converging. Do we have thoughtful leaders to guide us through these uncertain times?… Meer
€ 92,06
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Paperback EN24-05-20179781138062528
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests… Meer
€ 71,82
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Paperback EN25-05-20179781138081864
Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating insight into how societies see themselves, their heritage and their identity… Meer
€ 79,05
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Gebonden EN26-12-19969781574440065
Want to achieve spectacular success in your personal and business life? Looking for ways to mold and capture superior teamwork, cohesion, and bone-deep dedication? Put Real Dream Teams on your list of must reads… Meer
€ 122,42
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Paperback EN03-04-19979781574440980
While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity… Meer
€ 116,64
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Gebonden EN21-09-20009781574442953
Throughout the late 80s and 90s many companies fell victim to the downsizing trend. Of the companies that downsized by removing middle managers 66% found productivity declined, 49% found profits did not increase, and in 86% morale plummeted… Meer
€ 181,70
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Paperback EN29-06-20269781041029304
Teaching Culture in the 21st Century presents the Process Model for Teaching and Understanding Culture (PMTUC), a practical framework for developing cultural competence that moves beyond lists of dos and don’ts, dimensions, and holiday activities… Meer
€ 71,85
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Gebonden EN13-04-20269781041207962
Professional athletes are more than performers – they are sports brands, and data is the key that will identify, optimise, measure and predict their value. In the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands?… Meer
€ 265,95
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Gebonden EN22-07-20269781041210719
This book is a strategic guide designed to empower professionals in one of the world’s most technically demanding and culturally reserved industries: oil and gas. Blending deep industry insight with career-building strategies and thought leadership frameworks, the book speaks directly to engineers… Meer
€ 225,90
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Gebonden EN15-10-20269781041217688
Authentic Presence in Executive Communication is a practical business guide for leaders, specialists, and project leads working in complex organisations where influence often matters more than formal authority… Meer
€ 265,95
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