Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback EN24-04-19959780750623186
Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business… Meer
€ 95,69
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Gebonden EN26-10-19989780750641869
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major… Meer
€ 123,38
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Paperback EN19-11-20039780750657242
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice… Meer
€ 85,49
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Paperback EN13-10-20059780750679114
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the… Meer
€ 76,75
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Paperback EN15-03-20109780765620521
Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects… Meer
€ 102,98
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Gebonden EN12-09-19919780415060400
The Language of Negotiation aims to heighten awareness of language and to suggest practical ways to use language-related tactics to get results. It encourages the reader to recognise negotiation as a specifically language-centred activity and demonstrates how learning to use language effectively can… Meer
€ 257,76
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Paperback EN04-01-19969780415129022
Manual of Business German is the most comprehensive, single-volume reference handbook for students and professionals using foreign languages. Designed for all users, no matter what level of language skill, it comprises five parts: * A 6000-word, two-way Glossary of the most useful business terms * A… Meer
€ 121,91
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Paperback EN23-09-20209780429447044
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets… Meer
€ 70,92
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Paperback EN25-09-20039780415260930
It is often said that the practice of management is in crisis, and that managers are now finding it harder than ever to develop strategies which withstand the shocks of the marketplace. This illuminating book cuts through these conflicting issues to show how organizational communication plays a… Meer
€ 87,57
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Gebonden EN25-09-20039780415260947
It is often said that the practice of management is in crisis, and that managers are now finding it harder than ever to develop strategies which withstand the shocks of the marketplace. This illuminating book cuts through these conflicting issues to show how organizational communication plays a… Meer
€ 306,98
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Gebonden EN01-07-19879780805800524
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has… Meer
€ 257,76
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Gebonden EN01-07-20029780805818178
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many… Meer
€ 251,60
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Paperback EN01-07-20029780805818185
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many… Meer
€ 151,77
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Gebonden EN05-10-20059780805847611
This edited volume explores different models, conceptualizations, and measures of leader interpersonal and influence "soft skills" that are so necessary for effective leadership. These include the communication skills, persuasion skills, political savvy, and emotional abilities used by leaders to… Meer
€ 218,94
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Gebonden EN27-04-19959780873711319
Substance Abuse in the Workplace makes a valuable contribution to the national movement to help stem the tide of drug abuse. The book begins with the history of substance abuse, continues with a discussion of how the human body functions normally or under the influence of chemicals, and follows with… Meer
€ 306,98
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Paperback EN03-11-20149781138804722
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways… Meer
€ 92,78
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Gebonden EN25-08-20159781138841161
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice… Meer
€ 257,76
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Paperback EN27-04-20159781138868267
The Language of Negotiation aims to heighten awareness of language and to suggest practical ways to use language-related tactics to get results. It encourages the reader to recognise negotiation as a specifically language-centred activity and demonstrates how learning to use language effectively can… Meer
€ 86,95
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Gebonden EN22-07-20169781138915992
In this updated edition of Corporate Video Production, Stuart Sweetow teaches aspiring and seasoned videographers how to make imaginative corporate videos with eye-catching designs, rhythmic editing tricks, and essential scriptwriting and interview techniques… Meer
€ 274,91
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Paperback EN29-06-20229780367332679
Workplace Communication highlights how we can build interpersonal relationships through effective communication and why this is essential to workplace wellbeing. Well-supported by contemporary, reputable empirical studies, the book also comes with exercises and open-ended questions based on the… Meer
€ 73,84
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