Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Verwacht 02-11-2026

Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN27-06-20239781032269603
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the… Meer
€ 248,55
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Gebonden EN25-08-20239781032272191
Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism… Meer
€ 248,55
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Paperback EN10-02-20239781032288963
Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals… Meer
€ 75,83
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Paperback EN23-11-20239781032289045
This fully updated seventh edition takes an experiential approach to listening instruction, providing extensive applied examples and cases within the context of the HURIER listening model. This textbook encourages students to view listening as a process involving six interrelated components which… Meer
€ 147,80
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Gebonden EN27-12-20229781032302515
As organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the reported reality of day-to-day operations, is… Meer
€ 101,27
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Paperback EN14-10-20249781032924212
Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of… Meer
€ 60,–
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Paperback EN14-10-20249781032924847
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities… Meer
€ 62,88
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Paperback EN14-10-20249781032925691
Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to… Meer
€ 62,88
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Gebonden EN30-06-20259781032943299
This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today… Meer
€ 254,64
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Paperback EN30-06-20259781032943305
This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today… Meer
€ 64,32
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Gebonden EN29-08-20259781032956893
Transparency and Public Participation for Radioactive Waste Management in Europe investigates how the pillars of the Aarhus Convention, and a broader understanding of transparency by Civil Society (CS), can be transposed into Radioactive Waste Management (RWM), particularly in the establishment of… Meer
€ 271,58
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Paperback EN31-03-20259781032983820
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media… Meer
€ 64,32
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Paperback EN16-10-20269781041019138
Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations… Meer
€ 36,97
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Paperback EN13-08-20249781032495804
Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print… Meer
€ 120,45
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Gebonden EN20-03-20259781032516233
This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region. Emerging from a study on how Singapore stakeholders define, determine, and deal with online falsehoods, the volume expands to cover numerous Asian contexts, all… Meer
€ 254,64
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Paperback EN30-04-20259781032531915
Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change… Meer
€ 85,91
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Gebonden EN30-04-20259781032531922
Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change… Meer
€ 248,55
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Paperback EN15-08-20249781032533865
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications… Meer
€ 62,88
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Gebonden EN15-08-20249781032533872
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications… Meer
€ 248,55
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Paperback EN15-07-20259781032872551
Data has been called the ‘new oil’ of the 21st-century economy, yet knowledge of how to harness and comprehend data is lagging. This book presents a comprehensive guide for university students and business practitioners to acquire the core competencies to become data literate… Meer
€ 72,95
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