Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Reserveer nu

Een verschillig gesprek
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN20-06-20259781032824994
Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that bridge the gap between text mining and social network analysis research while also providing new insights for analyzing (big) textual and network data… Meer
€ 248,55
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN13-12-20249781032874463
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy… Meer
€ 47,71
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN13-12-20249781032878713
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy… Meer
€ 248,55
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN11-10-20249781032697789
This book analyses the role of communication in creating the value of innovation ecosystems from the perspective of the international network of technology parks and areas of innovation. It explores the relations and interactions between different stakeholders (administration, universities… Meer
€ 254,64
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Paperback EN25-11-20249781032730936
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future… Meer
€ 60,–
Levertijd ± 11 werkdagen
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Gebonden EN03-08-20259781032745817
Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners… Meer
€ 248,55
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Paperback EN24-10-20249781032765143
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both… Meer
€ 80,15
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Gebonden EN31-07-20239781032186832
Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a… Meer
€ 248,55
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Gebonden EN15-08-20239781032229232
Bringing together professional standards, practices, and jargon from across the industry, Scripting Media provides a complete overview of writing for divergent forms of media. While some forms of media writing have been honed and standardized over generations, others demand new ways of thinking and… Meer
€ 248,55
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Gebonden EN25-07-20239781032161471
Managing a Global Workforce examines important human resource management issues and practices in today’s global marketplace, helping current and future managers and leaders, regardless of nationality, in making effective human talent management decisions for optimal organizational performance… Meer
€ 248,55
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Paperback EN28-02-20239781032161723
Communicating for Success, third edition, is a core textbook for Introduction to Communication courses and gives students an overview of the subfields of Communication Studies and how these areas provide practical, fun, and immediate applications to students pursuing a wide variety of career paths… Meer
€ 196,74
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Paperback EN30-09-20219781032179643
Human resources and management consultants are frequently asked to help their clients address fundamental breakdowns within their organizations. More often than not, these breakdowns occur between conflicting functional areas, such as sales and customer service, sales and operations, or creative and… Meer
€ 54,24
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Paperback EN18-04-20239781032212531
Silver Award Winner from the Nonfiction Authors Association “The book is equal parts ‘how-to guide’ for effective health communications and a memoir of surviving a global pandemic. I appreciated reading about Burke-Garcia’s personal reflections about her experiences of isolation, uncertainty and… Meer
€ 62,88
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Gebonden EN29-09-20259781032777696
The second edition of Origins, Traditions, and Trends of Organizational Communication provides an updated overview of organizational communication, assessing the field to date and demonstrating a communicational approach to the study of organization… Meer
€ 248,55
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Paperback EN24-06-20249781032837802
Global Project Management describes how to adapt your organisation and your projects to thrive in business environments which require distributed skills, around-the-clock operations and virtual team environments… Meer
€ 58,56
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Paperback EN24-06-20249781032838182
In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitment and support of its people - stakeholders. Gaining and maintaining the support and commitment of stakeholders requires a continuous process of… Meer
€ 62,88
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Paperback EN24-06-20249781032838380
At what stage in the process do commercial projects go wrong? Some of the worst problems (unrealistic objectives, faulty assumptions, and poorly understood constraints) are 'programmed in' at conception when the bid is written, long before the project manager is brought on board… Meer
€ 62,88
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Paperback EN24-06-20249781032838427
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their… Meer
€ 62,88
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Paperback EN24-06-20249781032838441
Much has been written about leadership and team building, but there are still major gaps in thinking and research about how to engage senior stakeholders in support of an organisation's projects. The central role of stakeholders in the successful delivery of organisational strategy is becoming… Meer
€ 58,56
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Gebonden EN15-07-20259781032875989
Data has been called the ‘new oil’ of the 21st-century economy, yet knowledge of how to harness and comprehend data is lagging. This book presents a comprehensive guide for university students and business practitioners to acquire the core competencies to become data literate… Meer
€ 248,55
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