Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden EN04-11-20219781032037134
This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NGOs) around the globe, how NGOs communicate with key publics, engage stakeholders, target political actors, enable input from civil society, and create participatory opportunities… Meer
€ 257,76
Levertijd ± 11 werkdagen
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Gebonden EN09-05-20239781032049946
The world of the academic researcher is changing; it used to be enough to work hard, do your research and get your results published. Not so these days. Universities now expect researchers to share their work with the world, as widely as possible… Meer
€ 197,70
Levertijd ± 11 werkdagen
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Paperback EN31-05-20239781032054759
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies… Meer
€ 69,47
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Paperback EN30-05-20229781032057736
This book addresses the important role of communication within the context of performing an audit, project, or review (i.e., planning, detailed testing, and reporting). Intended for audit, information security, enterprise, and operational risk professionals at all levels, including those just… Meer
€ 62,18
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Paperback EN28-09-20219781032057996
This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption… Meer
€ 63,64
Levertijd ± 11 werkdagen
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Gebonden EN31-03-20229781032069807
This case writing workbook offers something unique in the world of case writing manuals. The third edition of The Case Writing Workbook: A Guide for Faculty and Students provides 11 standalone chapters that focus specifically on challenges related to the case writing process… Meer
€ 379,83
Levertijd ± 11 werkdagen
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Gebonden EN02-03-20239781032076805
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR… Meer
€ 379,83
Levertijd ± 11 werkdagen
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Paperback EN03-07-20259781032804002
Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process… Meer
€ 65,10
Levertijd ± 11 werkdagen
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Gebonden EN28-02-20259781032531106
The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns… Meer
€ 251,60
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Paperback EN30-08-20249781032611433
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now… Meer
€ 62,18
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Gebonden EN28-09-20229781032277509
A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever more open social media-led world… Meer
€ 251,60
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Gebonden EN30-05-20239781032285863
This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management, and professional courses preferring a practice-focused and colloquial approach that combines accessibility with key theory… Meer
€ 251,60
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Gebonden EN19-06-20239781032287638
Conversation: the heartbeat of our organisations. Right now, we’re at risk of losing the art of doing it well. We need to radically change how we talk to each other, to create workplaces where people feel they belong and can thrive… Meer
€ 251,60
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Paperback EN27-05-20249781032325491
This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers… Meer
€ 65,10
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Paperback EN20-06-20239781032329734
Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy… Meer
€ 73,84
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Gebonden EN24-10-20249781032765167
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both… Meer
€ 251,60
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Gebonden EN27-12-20249781032802107
In the fourth edition of his groundbreaking guide to communications in sports, Joe Favorito draws on knowledge gained from interviews with thought leaders from across the sports industry to introduce the skills, knowledge, and techniques needed to become a successful communicator… Meer
€ 251,60
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Paperback EN20-06-20259781032824963
Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that bridge the gap between text mining and social network analysis research while also providing new insights for analyzing (big) textual and network data… Meer
€ 65,10
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Paperback EN24-06-20249781032836843
Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes… Meer
€ 57,81
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Paperback EN24-06-20249781032837291
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce… Meer
€ 57,81
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