Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback EN24-06-20249781032838236
The ability of individuals to work together to facilitate the delivery of a project can be a major factor in determining its success. By misinterpreting or even missing the signs of underlying political issues a project manager will struggle to deliver projects successfully… Meer
€ 63,64
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Paperback EN24-06-20249781032838502
Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions… Meer
€ 57,81
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Gebonden EN22-07-20249781032859484
Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conceptual framework that is required to understand the demands of the sector and suggests strategies and tools for those engaged in social sector… Meer
€ 257,76
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Gebonden EN18-12-20249781032906829
In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life… Meer
€ 257,76
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Gebonden EN24-12-20219781032123387
Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where… Meer
€ 257,76
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Paperback EN31-03-20259781032159324
The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice. The text covers public relations writing formats across digital and traditional media, providing comprehensive examples, guidelines, and exercises to learn the… Meer
€ 121,92
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Gebonden EN30-03-20259781032161297
The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice. The text covers public relations writing formats across digital and traditional media, providing comprehensive examples, guidelines, and exercises to learn the… Meer
€ 343,41
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Paperback EN28-06-20229781032163871
Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or… Meer
€ 97,15
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Paperback EN30-09-20219781032175188
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment… Meer
€ 69,47
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Paperback EN30-09-20219781032175249
This is a study of the Royal Bank of Canada’s Monthly Letter , which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass… Meer
€ 41,78
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Paperback EN31-07-20239781032185873
Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a… Meer
€ 65,10
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Paperback EN30-06-20219781032086118
How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on… Meer
€ 70,92
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Gebonden EN08-01-20259781032932309
This book contains the proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) which explore the dynamic intersections of public relations and media in today’s rapidly evolving landscape… Meer
€ 274,91
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Paperback EN01-09-20269781032939506
Managing Public Relations in Sport is a comprehensive, practical guide to understanding public relations (PR) as a strategic governance tool in sport. Blending cutting-edge research, theory, and real-world insights, the book explores how PR shapes relationships, narratives, and value creation in… Meer
€ 65,10
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Gebonden EN28-10-20269781032947457
The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to… Meer
€ 251,60
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Paperback EN28-10-20269781032947464
The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to… Meer
€ 65,10
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-10-20259781041091905
With this book, filmmaker Jeffrey Michael Bays utilizes a range of professional leadership experience with his background in creative collaboration to guide today’s media practitioners in getting along harmoniously… Meer
€ 251,60
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Gebonden EN19-10-20269781041131427
Mastering Networking for Career Success is an essential resource for preparing students for the modern professional world. Networking is no longer just about exchanging business cards; it is about building meaningful, strategic relationships that lead to real opportunities… Meer
€ 251,60
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Paperback EN19-03-19999781560239482
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers… Meer
€ 42,79
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Gebonden EN07-12-20009781566703482
Workers' compensation causes headaches throughout all levels of an organization. Injuries affect production, costs, and morale. Managing Workers' Compensation: A Guide to Injury Reduction and Effective Claim Management lays out - in logical order - management and safety procedures that reduce… Meer
€ 251,60
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