Digitalisering kent behoorlijk wat dilemma’s. We werken efficiënter én raken sneller uitgeput. We zijn altijd verbonden én verliezen de onverdeelde aandacht voor elkaar.
Stuur je organisatie met meer vertrouwen en visie aan dankzij toonaangevende titels over management in de volle breedte. Van strategische besluitvorming tot organisatieontwikkeling: deze boeken geven je de handvatten om met succes leiding te geven in een complexe wereld.
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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. Meer
The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. Meer
Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. Meer
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China. Meer
This book is a unique guide to emerging stem cell technologies and the opportunities for their commercialisation. It provides in–depth analyses of the science, business, legal, and financing fundamentals of stem cell technologies, offering a holistic assessment of this emerging and dynamic segment of the field of regenerative medicine. Meer
Asian Businesses in a Turbulent Environment explores how Asian firms cope with challenges such as globalization, regional conflict, pressure for greater democracy and environmental protection, and the impact that rising above these challenges will have in their growth prospects. Meer
Providing fresh perspectives on managing expatriates in the changing host country of China, this book investigates expatriate management from a language and identity angle. Meer
Originally published by Stevenson, Inc., this practical resource is designed specifically for volunteers and serves as a helpful training tool for those nonprofit professionals who manage or work with volunteers in any capacity. Meer
There′s too much work to be done. Your organization can′t handle the load. That′s when you begin to consider outsourcing some of your business functions. Meer
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). Meer
Leverage big data to add value to your business
Social media analytics, web–tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Meer
This book provides a comprehensive and up-to-date text in the subject. It seeks to address a wide gap existing in terms of the availability of a book that provides extensive coverage in the field. Meer
How can you inspire your employees to the high levels of engagement that drive strong results across the board?
Drawing on over 30 years of research and data from more than two million constituents around the world, Jim Kouzes and Barry Posner, the bestselling authors of The Leadership Challenge, expand on their work with The Five Practices of Exemplary Leadership to create a new metric Positive Workplace Attitudes addressing how leaders affect employee engagement. Meer
Military veterans prepare for the next mission in their careers
Written by veterans who have successfully made the transition, Down Range offers career planning guidance to U. Meer
Shake up the market with these key ingredients to a successful startup
Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. Meer
Almost three decades ago, James Perry created the first survey instrument to measure public service motivation. Since then, social and behavioural scientists have intensively studied the motivating power of public service. Meer
Buyer behavior has changed the marketplace, and sellers must adapt to survive
The Collaborative Sale: Solution Selling in Today′s Customer–Driven World is the definitive guide to the new reality of sales. Meer
Corporate Governance, Responsibility and Sustainability investigates various dimensions of corporate governance issues in key emerging economies such as China, India, Brazil, South Africa and Russia. Meer
How New Deal economic policies played out in the small town of Arthurdale, West Virginia
Today, the U.S. government is again moving to embrace New Deal–like economic policies. Meer
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