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Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.

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David M. Boje

Storytelling and the Future of Organizations

Paperback EN03-09-20159781138959699

Storytelling is part of social action and interaction that actually shapes the future of organizations. Organization and management studies have overwhelmingly focused to date on rational narrative structures with beginnings, middles, and ends, where narrative has proved to be a handy concept in… Meer

€ 79,67

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Hyde Flippo

When in Germany, Do as the Germans Do, 2nd Edition

Paperback EN26-07-20189781260121636

Transform yourself from a typical tourist into a connoisseur of German culture! Do you want to travel to Deutschland without feeling like a Dummkopf! To blend in when visiting Berlin? To feel like you belong in Bavaria?… Meer

€ 30,13

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Franklin Hartle Tracey Weiss

Reengineering Performance Management Breakthroughs in Achieving Strategy Through People

Gebonden EN06-03-19979781574440416

Looking for the ultimate book to help reengineer the way your company manages performance? Here is a major work that lays the groundwork for successful change at virtually every step in maximizing individual, team and organizational effectiveness… Meer

€ 152,52

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A. S. Migs Damiani

Creative Leadership Mining the Gold in Your Work Force

Paperback EN29-04-19989781574442267

"Migs Damiani has come up with a winner. Here is a book you can open to almost any page and get useful information. You can spend a few minutes reading a chapter and get some profound thinking and solid advice… Meer

€ 88,41

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Irene Zanko Linda Mareen Neugebauer

Lead Community Fundraising

Gebonden EN01-07-20219783030778484

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities… Meer

€ 60,99

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Adriana Tiron-Tudor Andrea Szirmai Madarasine Joanna Dyczkowska

Development of Integrated Reporting in the SME Sector

Gebonden EN13-11-20219783030819026

This book examines on an international basis how small and medium-sized enterprises (SMEs) cope with the changing economic and social challenges, which are also reflected in financial and non-financial reporting… Meer

€ 192,99

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David M. Dozier James E. Grunig

Excellent Public Relations and Effective Organizations

Paperback EN01-07-20029780805818185

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many… Meer

€ 151,77

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Bernard M. Bass Ronald E. Riggio

Transformational Leadership

Gebonden EN05-10-20059780805847611

This edited volume explores different models, conceptualizations, and measures of leader interpersonal and influence "soft skills" that are so necessary for effective leadership. These include the communication skills, persuasion skills, political savvy, and emotional abilities used by leaders to… Meer

€ 218,94

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Derina R. Holtzhausen

Public Relations As Activism

Gebonden EN18-08-20119780805855234

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism… Meer

€ 251,60

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Apoorva Bharadwaj Pragyan Rath

Public Speaking for Leaders

Paperback EN24-06-20219781032042350

This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach… Meer

€ 56,35

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Anne Gregory Paul Willis

Strategic Public Relations Leadership

Paperback EN22-07-20229781032028019

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape… Meer

€ 70,92

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Giuliana Sorce

Global Perspectives on NGO Communication for Social Change

Gebonden EN04-11-20219781032037134

This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NGOs) around the globe, how NGOs communicate with key publics, engage stakeholders, target political actors, enable input from civil society, and create participatory opportunities… Meer

€ 257,76

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Burton St. John III Jenny Zhengye Hou Robert E. Brown

The Global Foundations of Public Relations

Paperback EN31-05-20239781032054759

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies… Meer

€ 69,47

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Inger Mewburn Simon Clews

Be Visible Or Vanish

Paperback EN09-05-20239781032054803

The world of the academic researcher is changing; it used to be enough to work hard, do your research and get your results published. Not so these days. Universities now expect researchers to share their work with the world, as widely as possible… Meer

€ 30,13

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Ann M. Butera

Say What!? Communicate with Tact and Impact

Paperback EN30-05-20229781032057736

This book addresses the important role of communication within the context of performing an audit, project, or review (i.e., planning, detailed testing, and reporting). Intended for audit, information security, enterprise, and operational risk professionals at all levels, including those just… Meer

€ 62,18

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Gina Vega

The Case Writing Workbook

Gebonden EN31-03-20229781032069807

This case writing workbook offers something unique in the world of case writing manuals. The third edition of The Case Writing Workbook: A Guide for Faculty and Students provides 11 standalone chapters that focus specifically on challenges related to the case writing process… Meer

€ 379,83

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Cory Wimberly

How Propaganda Became Public Relations

Paperback EN30-06-20219781032086118

How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on… Meer

€ 70,92

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Audra Diers-Lawson Stephen M. Croucher

Pandemic Communication

Paperback EN28-02-20239781032075433

This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies. Through contributions from experts in communication subdisciplines such as crisis, organizational… Meer

€ 65,10

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Peter M. Smudde

Managing Public Relations

Gebonden EN02-03-20239781032076805

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR… Meer

€ 379,83

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Julia V. Griffey

Digital Media Production for Beginners

Paperback EN30-08-20249781032611433

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now… Meer

€ 62,18

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Haal het maximale uit middelmatigheid

Een verschillig gesprek – Van gespreksarmoede naar een gezonde gesprekscultuur

Hoe voer je als team het goede gesprek over AI?

Organisatie APK - Het juiste doen, op de juiste manier, met de juiste intentie

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