Communicatie en media

Eva Moeraert, Pieter Blomme

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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback EN02-04-20249781032461144
This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good. Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals… Meer
€ 70,92
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN29-09-20239781032512358
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN31-10-20259781032626307
This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and… Meer
€ 268,03
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN05-12-20259781032630496
Pragmatic as well as practical, this book offers a roadmap to successfully navigate the new rules for doing business in an age of social change. Meer
€ 63,09
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Gebonden EN26-05-20269781032702650
This book examines Canadian architects’ evolving relationship with marketing, tracing how regulatory restrictions, professional identity, and cultural values shaped attitudes towards promotion. Through analysis of The Canadian Architect magazine, key historical milestones, and firm case studies, it… Meer
€ 268,03
Levertijd ± 16 werkdagen
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Gebonden EN25-09-20259781032759128
The Coaching Leader: Coaching Skills for Leading through Complexity sets out a new approach to leadership by synthesising both coaching skills, leadership theory and practice. This book is ideal for those studying leadership or coaching at a postgraduate level, MBA students or organizational… Meer
€ 268,03
Levertijd ± 16 werkdagen
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Paperback EN24-10-20249781032765143
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both… Meer
€ 81,12
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Paperback EN24-06-20249781032838441
Much has been written about leadership and team building, but there are still major gaps in thinking and research about how to engage senior stakeholders in support of an organisation's projects. The central role of stakeholders in the successful delivery of organisational strategy is becoming… Meer
€ 59,27
Levertijd ± 11 werkdagen
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Gebonden EN13-12-20249781032878713
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Paperback EN22-12-20259781032881225
Based on an analysis of 22 crisis cases from 20 countries and NATO (an IGO), this book highlights the link between socio-cultural variables and crisis communication. This book proposes that crisis communication is greatly influenced by an organization’s socio-cultural environment, consisting of the… Meer
€ 92,59
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Paperback EN14-10-20249781032924847
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities… Meer
€ 63,64
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Gebonden EN16-07-20149781138014190
This text prepares future professionals for success in the workplace through identifying interpersonal communication skills and strategies and exploring when, how, and why to use them. Informed by academic research, professional literature, and author Joseph L. Chesebro’s own experiences, the text… Meer
€ 306,98
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Gebonden EN30-11-20219781138041080
The second edition of Doing Ethics in Media continues its mission of providing an accessible but comprehensive introduction to media ethics, with a grounding in moral philosophy, to help students think clearly and systematically about dilemmas in the rapidly changing media environment… Meer
€ 274,91
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Gebonden EN31-03-20169781138173491
This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century… Meer
€ 251,60
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Gebonden EN22-12-20159781138137912
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the… Meer
€ 314,50
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Paperback EN10-06-20199781138378773
The book contains a wealth of detailed and fascinating case studies of New Public Management (NPM) in practice in the UK, exploring the enactment of NPM in its specific organizational contexts. A range of public services are covered including local government, education, social work and the police… Meer
€ 79,67
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Gebonden EN27-07-20179781138412224
Exceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, while poor service can lose it. This concise guide examines every important scenario that a customer service representative is likely to encounter and shows how to best handle… Meer
€ 306,98
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Gebonden EN22-01-20209781138368606
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this… Meer
€ 257,76
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Paperback EN21-05-20189781138495999
We know a lot about change leadership. We understand how to design change programmes, and we know how to prescribe best practice change methods. Yet, despite all this knowledge, it is reported that up to 70% of change leadership projects fail to realize many of their objectives… Meer
€ 62,18
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Paperback EN03-04-20189781138497368
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?… Meer
€ 81,60
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