Communicatie en media

Eva Moeraert, Pieter Blomme

Zelf een podcast maken - nieuwe editie

Of je nu student, onderzoeker of beginner bent: dit boek is voor iedereen die een podcast wil maken en daar doordacht mee aan de slag wil.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback EN08-12-20109781349323975
Analyzing the relationship between digital technologies and society this book explores a wide range of complex social issues emerging in a new digital space. Itexamines both the vexing dilemmas with a critical eye as well as prompting readers to think constructively and strategically about exciting… Meer
€ 61,99
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Paperback EN17-01-20129781349342488
Since September 11, 2001, long-standing debates over the nature and proper extent of executive power have assumed a fresh urgency. In this book eleven leading scholars of American politics and political theory address the idea of executive power. Meer
€ 61,99
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Paperback EN18-09-20129781349345434
Offers a detailed and entertaining analysis of the daily interactions between managers and employees in creative knowledge intensive organizations. Based on vivid examples, the book shows how both managers and employees entertain contradictory understandings of their mutual commitment. Meer
€ 61,99
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Paperback EN19-10-20129781349347490
The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation… Meer
€ 37,59
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Paperback EN13-12-20119781349347513
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work. Meer
€ 61,99
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Paperback EN01-01-20139781349348305
Resilience is a word that is used in many different ways in different contexts, this new and innovative book focuses on psychological resilience in the workplace, examining other key aspects such as physical health and resilient teams, drawing from the latest research and the authors own practical… Meer
€ 80,29
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Paperback EN27-08-20169781349351480
A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas. Meer
€ 196,19
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Paperback EN31-07-20129781349351541
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement… Meer
€ 122,99
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Paperback EN25-10-20079781349361908
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case… Meer
€ 55,89
Levertijd ± 9 werkdagen
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Paperback EN27-11-20079781349364473
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands. Meer
€ 61,99
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Paperback EN22-10-20099781349368082
Performance is the key outcome of high morale, and the reason why it should be taken so seriously: with research gathered from some of the world's largest employee opinion databases and best academic centres, the authors lay out the morale-performance connection. Meer
€ 61,99
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Paperback EN01-01-19969781349137732
New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build… Meer
€ 61,99
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Gebonden EN18-11-20099780230614581
A practical book detailing how to implement EI (emotional intelligence) techniques for human resource professionals and trainers developing managers and leaders. Meer
€ 61,99
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Gebonden EN03-12-20159781137580283
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and… Meer
€ 68,09
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Gebonden EN29-05-20149781137375353
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those… Meer
€ 47,35
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Gebonden EN17-11-20159781137383143
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. Meer
€ 61,99
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Gebonden EN08-04-20159781137427496
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups… Meer
€ 61,99
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Paperback EN17-09-20159781137483799
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook… Meer
€ 31,49
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Paperback EN20-07-20269781032830384
There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation. This book draws on public relations and development communication insights to build a new community engagement model… Meer
€ 39,80
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Paperback EN26-12-20259781032830438
This annotated bibliography gives an overview of the development of public relations research in Canada. It introduces its history, identifies research gaps, suggests topics of future research and offers critical historiography… Meer
€ 39,80
Levertijd ± 16 werkdagen
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