Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback EN04-06-20159780128022313
Knowledge Driven Development: Private Extension and Global Lessons uses actual cases written specifically to study the role and capacity of private companies in knowledge sharing and intensification through agricultural extension… Meer
€ 84,94
Levertijd ± 9 werkdagen
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Paperback EN30-09-20209780367665982
Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in… Meer
€ 72,38
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Paperback EN27-05-20249780367675387
Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a… Meer
€ 77,06
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Gebonden EN20-10-20219780367685287
The communication of projects to each stakeholder group is essential to their success. This book is an end-to-end guide for project managers and communication teams seeking to communicate effectively with all constituents, both internal and external… Meer
€ 251,60
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Paperback EN03-03-20239780367770624
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for… Meer
€ 75,29
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Paperback EN01-08-20229780367687144
Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences… Meer
€ 70,92
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Paperback EN23-12-20249780367860028
With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing… Meer
€ 85,49
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Paperback EN12-12-20199780367874650
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations… Meer
€ 71,15
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Gebonden EN03-03-20239780367770617
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for… Meer
€ 274,91
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Paperback EN31-03-20219780367786472
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and… Meer
€ 72,38
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Gebonden EN22-02-20119780415873918
Storytelling is part of social action and interaction that actually shapes the future of organizations. Organization and management studies have overwhelmingly focused to date on rational narrative structures with beginnings, middles, and ends, where narrative has proved to be a handy concept in… Meer
€ 281,65
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Gebonden EN15-11-20169780415884242
This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its… Meer
€ 126,39
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Gebonden EN06-08-19929780566027123
Professional Report Writing is probably the most thorough treatment of this subject available, covering every aspect of an area often taken for granted. The author provides not just helpful analysis but also practical guidance on such topics as: ¢ deciding the format ¢ structuring a report ¢… Meer
€ 257,76
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Gebonden EN03-12-20159780444627216
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics… Meer
€ 130,54
Levertijd ± 9 werkdagen
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Gebonden EN27-10-20219780367555535
This book addresses the important role of communication within the context of performing an audit, project, or review (i.e., planning, detailed testing, and reporting). Intended for audit, information security, enterprise, and operational risk professionals at all levels, including those just… Meer
€ 123,38
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Paperback EN25-09-20239780367556815
This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers… Meer
€ 69,47
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Paperback EN29-08-20229780367557942
Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other… Meer
€ 82,58
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Paperback EN30-06-20209780367605919
Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers?… Meer
€ 56,35
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Paperback EN30-06-20209780367607456
This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its… Meer
€ 37,41
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Gebonden EN30-12-20209780367620172
This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to… Meer
€ 251,60
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