Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback EN06-04-20219780367635954
The second decade of the 21st century has brought unprecedented challenges to traditional workplaces. The global pandemic has forced the advance of working from home and telework. Individuals with little or no background or training in e-leadership, virtual project management, or virtual team… Meer
€ 72,38
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Paperback EN09-01-20129780415516105
First published in 1997. Massive technological development has changed the face of industry drammatically. This text provides an analysis of the trends and dynamics of innovation in industry. It has been updated with recent statistical information and examples… Meer
€ 79,67
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Paperback EN09-01-20129780415516112
The systems of innovation approach is considered by many to be a useful analytical approach for better understanding innovation processes as well as the production and distribution of knowledge in the economy… Meer
€ 79,67
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Gebonden EN13-04-20159780415526586
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups… Meer
€ 274,91
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Gebonden EN23-02-20119780415572736
Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost… Meer
€ 251,60
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Paperback EN18-02-20119780415572743
Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost… Meer
€ 63,64
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Gebonden EN22-06-20149780415630382
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests… Meer
€ 257,76
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Gebonden EN25-06-20159780415637886
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook… Meer
€ 306,98
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Paperback EN01-05-20139780415653282
The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and… Meer
€ 82,58
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Gebonden EN17-04-20149780415660358
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action… Meer
€ 257,76
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Gebonden EN31-07-20139780415662093
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost… Meer
€ 257,76
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Gebonden EN04-03-20139780415690607
Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating insight into how societies see themselves, their heritage and their identity… Meer
€ 257,76
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Gebonden EN18-03-20139780415698924
All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation… Meer
€ 257,76
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Paperback EN01-12-20159780415748841
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace… Meer
€ 124,83
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Paperback EN23-06-20159780415637893
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook… Meer
€ 107,35
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Paperback EN26-08-20249780367621254
Korean Business Communication demonstrates the heuristic value of the research on Korean business communication. It is composed of two parts: theory and practice. First, alongside the review of the major research trend of Asian business communication, it explores the contemporary teaching trend of… Meer
€ 33,04
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Paperback EN30-05-20229780367641016
This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with… Meer
€ 69,47
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Paperback EN30-09-20209780367659684
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being… Meer
€ 76,75
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Paperback EN18-12-20209780367733735
‘Organizational research methods’ (ORM) are making an ontological turn by studying the nature of Being, becoming, and the meaning of existence in the world. For example, without ontology, there is no ‘ground’ and no ‘theory’ in Grounded Theory (GT)… Meer
€ 69,47
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Paperback EN12-12-20199780367867416
This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication… Meer
€ 81,60
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