Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback EN04-10-20249780367480721
This Handbook offers state of the art scholarship on the perspective known as the Communicative Constitution of Organization (CCO). Offering a unique outlook on how communication accounts for the emergence, change, and continuity of organizations and organizing practices, this Handbook… Meer
€ 73,84
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Paperback EN30-06-20209780367607388
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of… Meer
€ 38,87
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Gebonden EN29-09-20209780367641085
Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right… Meer
€ 251,60
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Gebonden EN03-04-20249780367697778
Intercultural business communication has assumed enormous significance in recent times for corporate leaders for transmitting and disseminating ideas across borders and for achieving organisational goals… Meer
€ 251,60
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Gebonden EN11-05-20219780367714284
Multigenerational Communication in Organizations explores generational differences in the changing workplace from a communication perspective. Starting from the reality that a workplace can contain up to five different generations, these chapters examine topics like generational perceptions on the… Meer
€ 102,50
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Paperback EN18-12-20209780367732783
Indigenous, ethnic and rural peoples throughout the world struggle to effectively deal with the challenges triggered by outside economic and social intervention. This book presents business methods in a manner that reflects the needs, desires and priorities of indigenous peoples and provides the… Meer
€ 69,47
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Gebonden EN01-08-20229780367748128
This edited collection investigates the linguistics of globalisation, geopolitics and gender in workplace cultures in a range of different contemporary international settings. The chapters examine how issues of globalisation, gender and geopolitics affect professionals in different workplace… Meer
€ 257,76
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Gebonden EN10-09-20219780367627799
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations… Meer
€ 102,50
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Paperback EN26-03-20189780815353140
Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted… Meer
€ 62,18
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Paperback EN12-12-20199780815365280
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro… Meer
€ 94,24
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Gebonden EN09-07-20199780815358831
This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction… Meer
€ 257,76
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Gebonden EN28-09-20219780815372486
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies… Meer
€ 257,76
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Gebonden EN05-02-20209780367077655
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment… Meer
€ 257,76
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Gebonden EN26-08-20229780367137502
This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement… Meer
€ 257,76
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Gebonden EN17-09-20199780367173418
This book examines how social media has transformed extremist discourse. Drawing on ISIS and their sophisticated use of social media platforms and PR concepts, it explores the ways in which the outfit was able to recruit, mobilise and spread fundamentalist propaganda in regions where it had little… Meer
€ 251,60
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Paperback EN28-11-20199780367185718
This book provides insights into communication practices that enable efficient work, successful collaboration, and a functional work environment. Maintaining a productive and healthy workplace is predicated on interpersonal communication between people… Meer
€ 65,10
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Paperback EN12-09-20199780367188160
This book examines how social media has transformed extremist discourse. Drawing on ISIS and their sophisticated use of social media platforms and PR concepts, it explores the ways in which the outfit was able to recruit, mobilise and spread fundamentalist propaganda in regions where it had little… Meer
€ 65,10
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Paperback EN22-02-20239780367683313
This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II , this volume offers completely original material reflecting public relations as practiced… Meer
€ 104,44
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Paperback EN29-01-20249780367554002
This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity… Meer
€ 65,10
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Paperback EN27-04-19999780582319851
Writing Business: Genres, Media and Discourses offers an analysis of the genres and functions of written discourse in the business context, involving a variety of modes of communication. The evolution of new forms of writing is a key focus of this collection and is only partly attributable to the… Meer
€ 82,91
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