Communicatie en media

Neil Webers, Gwen Engelen

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Zeg jij ook weleens misschien, een beetje of sorry dat ik het zeg… terwijl je eigenlijk precies weet wat je wilt zeggen? Dan is dit boek voor jou.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback EN11-04-20259781032163642
This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today… Meer
€ 124,83
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Paperback EN13-07-20239781032170435
This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry… Meer
€ 70,92
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Paperback EN30-09-20219781032175706
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this… Meer
€ 69,47
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Gebonden EN15-11-20229781032181233
Conflict management and harmony building are two key issues of intercultural communication research and merit particular attention in the globally interconnected world. In the expanded second edition, the book explores the effective ways to manage intercultural conflict and develop intercultural… Meer
€ 251,60
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Paperback EN18-12-20249781032204871
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete… Meer
€ 65,10
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Gebonden EN18-04-20239781032212548
Silver Award Winner from the Nonfiction Authors Association “The book is equal parts ‘how-to guide’ for effective health communications and a memoir of surviving a global pandemic. I appreciated reading about Burke-Garcia’s personal reflections about her experiences of isolation, uncertainty and… Meer
€ 251,60
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Gebonden EN30-09-20229781032228471
This book provides a unique orientation to the present, past, and future of the field of business communication by collecting reflective essays from some of its most influential scholars, teachers, and leaders… Meer
€ 251,60
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Paperback EN13-12-20219781032241807
Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences… Meer
€ 37,41
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Gebonden EN18-07-20239781032251776
This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing… Meer
€ 251,60
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Gebonden EN27-06-20239781032254951
Backed by evidence and research, this practical book presents an innovative yet comprehensive approach to teaching non-native English speakers the main communication and cultural competencies that are required to succeed in an international English-speaking workplace… Meer
€ 251,60
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Gebonden EN27-12-20229781032257464
This book presents the seven entrepreneurial activities (SEA) model of new organizational constitution, a prescriptive extension of the four flows model tradition of communicative constitution of organizations (CCO) theory… Meer
€ 102,50
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Paperback EN25-09-20239781032262529
This book examines the work of the public relations, technology, and legal professionals who provide online “reputation management” services, situating their work within contemporary debates about regulating speech on the internet… Meer
€ 33,04
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Gebonden EN21-02-20229781032262550
This book examines the work of the public relations, technology, and legal professionals who provide online “reputation management” services, situating their work within contemporary debates about regulating speech on the internet… Meer
€ 102,50
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Gebonden EN08-01-20249781032438498
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside… Meer
€ 213,71
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Paperback EN26-08-20249781032439556
This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. Drawing on Georg Simmel’s theorisation of how secrecy produces a ‘second world’ alongside the ‘obvious world’ and creates and reshapes social relations, Anne Cronin… Meer
€ 33,04
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Gebonden EN01-06-20239781032473338
The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case for a new and future-ready approach to… Meer
€ 251,60
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Gebonden EN10-06-20249781032565811
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the… Meer
€ 379,83
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Gebonden EN26-02-20249781032646640
The world of hybrid and remote management is a territory that has yet to be completely explored—this book provides some simple navigational aids to help managers and leaders find their way. Research indicates that over 56% of college graduates currently work either remotely or in a hybrid… Meer
€ 251,60
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Gebonden EN11-03-20259781032666891
This book explores the governance and ramifications of managerial ties in China’s B2B contexts, with the aim of uncovering theoretical mechanisms and practical strategies for effective management of these relationships… Meer
€ 257,76
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Gebonden EN07-06-20249781032689616
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent… Meer
€ 257,76
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