Communicatie en media

Eline Janssen, Marita van Rijssen

De kracht van het piramideprincipe

Dit boek is bedoeld voor iedereen die méér wil bereiken met zijn teksten. Of je nu beleidsmaker, adviseur of consultant bent, of in een ondersteunende functie werkt.
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Verwacht op 02-11-2026

Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback Engels20249781032838380 24-6-2024
At what stage in the process do commercial projects go wrong? Some of the worst problems (unrealistic objectives, faulty assumptions, and poorly understood constraints) are 'programmed in' at conception when the bid is written, long before the project manager is brought on board…  Meer
€ 66,72
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Paperback Engels20249781032838427 24-6-2024
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their…  Meer
€ 66,72
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Gebonden Engels20259781032851402 5-9-2025
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication…  Meer
€ 263,94
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Paperback Engels20259781032860749 28-12-2025
This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations. It will be of interest to a variety of audiences interested in learning more about public relations.  Meer
€ 34,62
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Gebonden Engels20259781032860756 28-12-2025
This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations—its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic…  Meer
€ 263,94
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Paperback Engels20259781032872551 15-7-2025
Data has been called the “new oil” of the 21st Century economy, yet knowledge of how to harness and comprehend data is lagging. This book presents a comprehensive guide for undergraduate students and business practitioners to acquire the core competencies to become data literate…  Meer
€ 77,42
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Paperback Engels20249781032874463 13-12-2024
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and…  Meer
€ 48,38
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Gebonden Engels20259781032875989 15-7-2025
Data has been called the “new oil” of the 21st Century economy, yet knowledge of how to harness and comprehend data is lagging. This book presents a comprehensive guide for undergraduate students and business practitioners to acquire the core competencies to become data literate…  Meer
€ 263,94
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Gebonden Engels20249781032878713 13-12-2024
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and…  Meer
€ 222,68
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Paperback Engels20229781398604834 3-5-2022
The third edition of Employee Relations is a practical guide to the principles and practice of fostering positive relationships with employees to develop their engagement and achieve business success. It features updated material on recent legislation changes including…  Meer
€ 42,26
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Paperback Engels20239781398612204 3-9-2023
WINNER: 2024 International Book Awards - Business: Careers DISTINGUISHED FAVORITE: NYC Big Book Award 2024 - Career DISTINGUISHED FAVORITE: Independent Press Award 2025 - Business: General Assistants and administrators are the backbone of…  Meer
€ 24,98
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Paperback Engels20259781394292608 28-4-2025
Practical guide to effectively communicate financial data, ideas, and insights to executives Communicating Financials to Executives delivers indispensable insights on how to clearly, effectively and productively communicate financials to executives across industries in an influential manner…  Meer
€ 52,45
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Gebonden Engels20259781394268559 11-2-2025
Transform your networking experience with No Fear Networking Embark on a transformative journey with No Fear Networking: A Guide to Building Connections for the Socially Anxious Professional, tailored for anyone who's ever felt overwhelmed by traditional networking…  Meer
€ 32,03
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Paperback Engels20259781394292363 11-2-2025
Present like a pro, with the top-selling PowerPoint book on the market Since 1999, PowerPoint For Dummies has been giving readers a jargon-free way to compose compelling presentations. This update covers the latest release of Office and Office 365…  Meer
€ 33,44
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Paperback Engels20259781394295456 11-2-2025
Unlock the full power of Microsoft Teams, including brand-new AI functionality, with your friends at For Dummies Looking for a fast and easy guide to Microsoft Teams, the collaboration software used by millions of people and companies around the world?…  Meer
€ 33,44
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Gebonden Engels20259781394331291 18-11-2025
Discover the potential of a compelling story—and how to craft one—with expert help from an experienced storyteller In The Narrative Edge: Authentic Storytelling that Meets the Moment celebrated writer, interviewer, and speaker Dr. Rod Berger delivers an inspiring and practical discussion about the…  Meer
€ 32,05
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Paperback Engels20259781394377787 26-11-2025
€ 24,92
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Paperback Engels20189781260121674 28-11-2018
The go-to guide for perfecting your grammar and communication skills in every situation English teachers aren't the only ones who expect careful and correct language choices. Precision in language can be the deciding factor when it comes to getting a job or winning a promotion…  Meer
€ 26,39
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Gebonden Engels20219781260474213 18-11-2021
This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today’s communication challenges…  Meer
€ 40,50
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Paperback Engels20169781138977143 26-10-2016
In the light of increased discussion of technology policy by all major industrial countries, this volume presents the state of the debates and institutional change in the United States, the United Kingdom, the European Union and Canada…  Meer
€ 52,96
Levertijd ongeveer 16 werkdagen
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