Communicatie en media

Eline Janssen, Marita van Rijssen

De kracht van het piramideprincipe

Dit boek is bedoeld voor iedereen die méér wil bereiken met zijn teksten. Of je nu beleidsmaker, adviseur of consultant bent, of in een ondersteunende functie werkt.
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Verwacht op 02-11-2026

Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden Engels20159781138129726 29-9-2015
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation…  Meer
€ 346,74
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Gebonden Engels20169781138158023 22-12-2016
Covering a wide range of situations, this is suitable for the business user or for students learning the language.  Meer
€ 172,21
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Gebonden Engels20169781138169562 1-2-2016
The Phillips ROI Methodology™ utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured…  Meer
€ 284,16
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Gebonden Engels20169781138173491 31-3-2016
This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century…  Meer
€ 284,16
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Gebonden Engels20179781138183230 25-9-2017
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the…  Meer
€ 288,40
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Paperback Engels20199781138571662 29-10-2019
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function…  Meer
€ 59,08
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Paperback Engels20209781138587137 29-10-2020
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator's…  Meer
€ 69,25
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20199781138595217 20-11-2019
Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account…  Meer
€ 237,96
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Gebonden Engels20189781138182691 11-12-2018
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.  Meer
€ 224,19
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Gebonden Engels20229781138189249 7-2-2022
This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.  Meer
€ 322,05
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Paperback Engels20269780349440613 8-1-2026
Discover the secrets skills of persuasion taught to intelligence officers and learn how to apply them yourself. Every day, intelligence officers achieve the unimaginable. So, what does a spy do? She travels to far-flung, unfamiliar places, under a variety of covers…  Meer
€ 19,33
Levertijd ongeveer 11 werkdagen
Gebonden Engels20219780349429410 14-10-2021
'An inspiring guide to developing your personal brand, achieving your career goals and shaping the future of work' Red 'Everything every career woman needs to know and yet is rarely shared so honestly' Anya Hindmarch 'Refreshingly relevant and practical' Roksanda Ilincic Women have made great…  Meer
€ 22,15
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Paperback Engels20189780367109707 26-10-2018
Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption…  Meer
€ 78,95
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Gebonden Engels20119780415673938 25-5-2011
Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign…  Meer
€ 263,94
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Gebonden Engels20149780415710916 7-5-2014
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500…  Meer
€ 263,94
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Paperback Engels20149780415710923 1-5-2014
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500…  Meer
€ 97,30
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Gebonden Engels20239780367693282 22-2-2023
This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II , this volume offers completely original material reflecting public relations as practiced…  Meer
€ 215,03
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Gebonden Engels20219780367719241 31-3-2021
This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, related associations and the various levels of government as they consider how to pro-actively deal…  Meer
€ 263,94
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Paperback Engels20209780367737818 18-12-2020
This book uses drama theory-a radical extension of game theory-to show how best to communicate so as to manage the emotionally charged confrontations occurring in any worthwhile relationship. Alongside a toolset that provides a systematic framework for analysing conflicts, drama theory explains why…  Meer
€ 83,54
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Paperback Engels20249780367752415 27-5-2024
This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and…  Meer
€ 68,25
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