Communicatie en media

Eline Janssen, Marita van Rijssen

De kracht van het piramideprincipe

Dit boek is bedoeld voor iedereen die méér wil bereiken met zijn teksten. Of je nu beleidsmaker, adviseur of consultant bent, of in een ondersteunende functie werkt.
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Verwacht op 02-11-2026

Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden Engels20169781138158023 22-12-2016
Covering a wide range of situations, this is suitable for the business user or for students learning the language.  Meer
€ 154,36
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Gebonden Engels20169781138169562 1-2-2016
The Phillips ROI Methodology™ utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured…  Meer
€ 248,55
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Gebonden Engels20169781138173491 31-3-2016
This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century…  Meer
€ 248,55
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Gebonden Engels20189781138182691 11-12-2018
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research…  Meer
€ 211,13
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Gebonden Engels20179781138183230 25-9-2017
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the…  Meer
€ 271,58
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Gebonden Engels20229781138189249 7-2-2022
This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice…  Meer
€ 303,26
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Gebonden Engels20189781138322608 17-10-2018
Winner of the Clifford G. Christians Award for Research in Media Ethics, Michael Bugeja’s Living Media Ethics posits that moral convergence is essential to address the complex issues of our high-tech media environment…  Meer
€ 224,10
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Gebonden Engels20179781138412224 27-7-2017
Exceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, while poor service can lose it. This concise guide examines every important scenario that a customer service representative is likely to encounter and shows how to best handle…  Meer
€ 303,26
Levertijd ongeveer 8 werkdagen
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Gebonden Engels20179781138412545 27-7-2017
Get the most out of ACDs (automatic call distributors) and other complex systems in order to boost customer satisfaction and increase sales Includes three ready to use RFPs (request for proposals) for buying an ACD, computer telephony system, or recording  Meer
€ 303,26
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Gebonden Engels20179781138441156 29-6-2017
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their…  Meer
€ 211,13
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Paperback Engels20239781032212531 18-4-2023
Silver Award Winner from the Nonfiction Authors Association “The book is equal parts ‘how-to guide’ for effective health communications and a memoir of surviving a global pandemic. I appreciated reading about Burke-Garcia’s personal reflections about her experiences of isolation, uncertainty and…  Meer
€ 62,88
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Gebonden Engels20239781032227153 19-6-2023
Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts…  Meer
€ 248,55
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Gebonden Engels20239781032229232 15-8-2023
Bringing together professional standards, practices, and jargon from across the industry, Scripting Media provides a complete overview of writing for divergent forms of media. While some forms of media writing have been honed and standardized over generations, others demand new ways of thinking and…  Meer
€ 209,71
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Paperback Engels20259781032802510 21-8-2025
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. In many ways, organizations now have access to more data and connection points than ever before…  Meer
€ 85,34
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Gebonden Engels20259781032824994 20-6-2025
Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that bridge the gap between text mining and social network analysis research while also providing new insights for analyzing (big) textual and network data…  Meer
€ 248,55
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Paperback Engels20269781032830384 20-7-2026
There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation. This book draws on public relations and development communication insights to build a new community engagement model…  Meer
€ 39,33
Levertijd ongeveer 16 werkdagen
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Paperback Engels20259781032830438 26-12-2025
This annotated bibliography gives an overview of the development of public relations research in Canada. It introduces its history, identifies research gaps, suggests topics of future research and offers critical historiography…  Meer
€ 39,33
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Paperback Engels20249781032837444 24-6-2024
As projects become more complex and the project teams are more geographically and culturally dispersed, so strong, trusting relationships come to the fore. Trust provides the security that enables project teams to work together effectively, even when they face project-threatening problems and…  Meer
€ 62,88
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Paperback Engels20249781032837802 24-6-2024
Global Project Management describes how to adapt your organisation and your projects to thrive in business environments which require distributed skills, around-the-clock operations and virtual team environments…  Meer
€ 58,56
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Paperback Engels20249781032838182 24-6-2024
In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitment and support of its people - stakeholders. Gaining and maintaining the support and commitment of stakeholders requires a continuous process of…  Meer
€ 62,88
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