Communicatie en media

Eline Janssen, Marita van Rijssen

De kracht van het piramideprincipe

Dit boek is bedoeld voor iedereen die méér wil bereiken met zijn teksten. Of je nu beleidsmaker, adviseur of consultant bent, of in een ondersteunende functie werkt.
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Verwacht op 02-11-2026

Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback Engels20149781138008823 3-7-2014
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have…  Meer
€ 78,71
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Paperback Engels20179781138081864 25-5-2017
Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating insight into how societies see themselves, their heritage and their identity…  Meer
€ 78,71
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Gebonden Engels20159781138137912 22-12-2015
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the…  Meer
€ 310,70
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Gebonden Engels20169781138157712 22-12-2016
Being able to influence others is absolutely vital to the business manager who is not only responsible for their own destiny, but also the well-being of their staff and the future of their company. Getting people to do what you want them to has occupied the minds of generations of scholars, not to…  Meer
€ 248,55
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Gebonden Engels20169781138173491 31-3-2016
This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century…  Meer
€ 248,55
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Gebonden Engels20189781138182691 11-12-2018
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research…  Meer
€ 211,13
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Gebonden Engels20189781138281295 18-4-2018
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice…  Meer
€ 248,55
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Paperback Engels20179781138256231 6-3-2017
If you are seeking access to equity or finance from a bank or bank-related institution, your company will need a Basel II rating. How does the Basel II Rating differ from previous credit ratings? What specific information will your bankers require for the rating?…  Meer
€ 41,29
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Paperback Engels20169781138270077 19-10-2016
In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise…  Meer
€ 84,47
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Gebonden Engels20209781138308244 6-2-2020
Business transformation typically involves a wide range of visualisation techniques, from the templates and diagrams used by managers to make better strategic choices, to the experience maps used by designers to understand customer needs, the technical models used by architects to propose possible…  Meer
€ 98,86
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Gebonden Engels20189781138322608 17-10-2018
Winner of the Clifford G. Christians Award for Research in Media Ethics, Michael Bugeja’s Living Media Ethics posits that moral convergence is essential to address the complex issues of our high-tech media environment…  Meer
€ 224,10
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Gebonden Engels20189781138297005 15-5-2018
We know a lot about change leadership. We understand how to design change programmes, and we know how to prescribe best practice change methods. Yet, despite all this knowledge, it is reported that up to 70% of change leadership projects fail to realize many of their objectives…  Meer
€ 248,55
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Paperback Engels20199781138378773 10-6-2019
The book contains a wealth of detailed and fascinating case studies of New Public Management (NPM) in practice in the UK, exploring the enactment of NPM in its specific organizational contexts. A range of public services are covered including local government, education, social work and the police…  Meer
€ 78,71
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Gebonden Engels20179781138412224 27-7-2017
Exceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, while poor service can lose it. This concise guide examines every important scenario that a customer service representative is likely to encounter and shows how to best handle…  Meer
€ 303,26
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Gebonden Engels20179781138412545 27-7-2017
Get the most out of ACDs (automatic call distributors) and other complex systems in order to boost customer satisfaction and increase sales Includes three ready to use RFPs (request for proposals) for buying an ACD, computer telephony system, or recording  Meer
€ 303,26
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Gebonden Engels20179781138463592 9-8-2017
Believe it or not, you can gain the cooperation of employees and co-workers using five simple steps. If It Wasn't For the People...This Job Would Be Fun provides executives, managers, and supervisors with the techniques needed to ensure that employees willingly and consistently perform to ever…  Meer
€ 303,26
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Gebonden Engels20199781138595217 20-11-2019
Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account…  Meer
€ 224,10
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Paperback Engels20169781138688971 23-8-2016
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises…  Meer
€ 67,20
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Gebonden Engels20209781138701397 11-9-2020
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques…  Meer
€ 303,26
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Gebonden Engels20209781138702806 30-10-2020
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project…  Meer
€ 248,55
Levertijd ongeveer 11 werkdagen
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