Communicatie en media

Eline Janssen, Marita van Rijssen

De kracht van het piramideprincipe

Dit boek is bedoeld voor iedereen die méér wil bereiken met zijn teksten. Of je nu beleidsmaker, adviseur of consultant bent, of in een ondersteunende functie werkt.
29,95

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Verwacht op 02-11-2026

Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Gebonden Engels20189781138106642 6-3-2018
Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers?…  Meer
€ 248,55
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Gebonden Engels20229781138189249 7-2-2022
This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice…  Meer
€ 303,26
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Paperback Engels20119781409426769 28-11-2011
Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular…  Meer
€ 110,38
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Gebonden Engels20139781409447139 28-6-2013
Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of…  Meer
€ 248,55
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Gebonden Engels20029780700716531 24-10-2002
The degree to which the extensive business networks of ethnic Chinese in Asia succeed because of ethnic characteristics, or simply because of the sound application of good business practice, is a key question of great current concern to those interested in business, management and economic…  Meer
€ 150,68
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Paperback Engels19969780748401437 1-10-1996
Given the growing awareness of the negative effects of work-related stress, Many Businesses Are Focusing On Active Health Promotion To Enhance employee health, well-being and performance. This text aims to review the state of the art and offer ideas and suggestions for how stress-related employee…  Meer
€ 120,45
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Paperback Engels20059780750663618 3-10-2005
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation…  Meer
€ 91,67
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Gebonden Engels19999780789002570 28-7-1999
Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications…  Meer
€ 248,55
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Gebonden Engels20019780789011572 21-9-2001
Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and Taiwan as well as in Asian countries such as Malaysia and Indonesia where there is a considerable Chinese…  Meer
€ 150,68
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Gebonden Engels20219781032012650 27-9-2021
For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently…  Meer
€ 248,55
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Paperback Engels20249781032362380 27-5-2024
Crises like the COVID-19 pandemic are wake-up calls for enterprises to review their current risk management models. This book suggests a more robust risk management maturity model and illustrates the application in crisis situations…  Meer
€ 32,65
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Gebonden Engels20249781032697789 11-10-2024
This book analyses the role of communication in creating the value of innovation ecosystems from the perspective of the international network of technology parks and areas of innovation. It explores the relations and interactions between different stakeholders (administration, universities…  Meer
€ 254,64
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Gebonden Engels20259781032824994 20-6-2025
Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that bridge the gap between text mining and social network analysis research while also providing new insights for analyzing (big) textual and network data…  Meer
€ 248,55
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Paperback Engels20249781032837444 24-6-2024
As projects become more complex and the project teams are more geographically and culturally dispersed, so strong, trusting relationships come to the fore. Trust provides the security that enables project teams to work together effectively, even when they face project-threatening problems and…  Meer
€ 62,88
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Paperback Engels20249781032837802 24-6-2024
Global Project Management describes how to adapt your organisation and your projects to thrive in business environments which require distributed skills, around-the-clock operations and virtual team environments…  Meer
€ 58,56
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Paperback Engels20249781032838182 24-6-2024
In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitment and support of its people - stakeholders. Gaining and maintaining the support and commitment of stakeholders requires a continuous process of…  Meer
€ 62,88
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Paperback Engels20249781032838380 24-6-2024
At what stage in the process do commercial projects go wrong? Some of the worst problems (unrealistic objectives, faulty assumptions, and poorly understood constraints) are 'programmed in' at conception when the bid is written, long before the project manager is brought on board…  Meer
€ 62,88
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Paperback Engels20249781032838427 24-6-2024
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their…  Meer
€ 62,88
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Paperback Engels20249781032838441 24-6-2024
Much has been written about leadership and team building, but there are still major gaps in thinking and research about how to engage senior stakeholders in support of an organisation's projects. The central role of stakeholders in the successful delivery of organisational strategy is becoming…  Meer
€ 58,56
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Paperback Engels20259781032872551 15-7-2025
Data has been called the ‘new oil’ of the 21st-century economy, yet knowledge of how to harness and comprehend data is lagging. This book presents a comprehensive guide for university students and business practitioners to acquire the core competencies to become data literate…  Meer
€ 72,95
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