Communicatie en media

Eline Janssen, Marita van Rijssen

De kracht van het piramideprincipe

Dit boek is bedoeld voor iedereen die méér wil bereiken met zijn teksten. Of je nu beleidsmaker, adviseur of consultant bent, of in een ondersteunende functie werkt.
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Verwacht op 02-11-2026

Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

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This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives…  Meer
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The well-ordered, fully aligned view of organization and management practice, with its unfailingly positive results, bears little relationship to the world that managers and others experience every day…  Meer
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Much has been written about leadership and team building, but there are still major gaps in thinking and research about how to engage senior stakeholders in support of an organisation's projects. The central role of stakeholders in the successful delivery of organisational strategy is becoming…  Meer
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Based on an analysis of 22 crisis cases from 20 countries and NATO (an IGO), this book highlights the link between socio-cultural variables and crisis communication. This book proposes that crisis communication is greatly influenced by an organization’s socio-cultural environment, consisting of the…  Meer
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Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations…  Meer
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First published in 1987, Communication Skills: An International Review, the first of two volumes, surveys the range of communication skills taught throughout the developed world at the time and examines the pedagogical principles underlying them…  Meer
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