Communicatie en media

Eline Janssen, Marita van Rijssen

De kracht van het piramideprincipe

Dit boek is bedoeld voor iedereen die méér wil bereiken met zijn teksten. Of je nu beleidsmaker, adviseur of consultant bent, of in een ondersteunende functie werkt.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback Engels20109781349314607 12-2-2010
International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research…  Meer
€ 61,99
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Paperback Engels20119781349320899 1-1-2011
Key practitioners and researchers explore how people routinely and at particular sites are discursively constructed as deficient in ways that may affect their life chances. The book offers examples of how adopting multiple perspectives on research can provide a rich explanatory analysis of the…  Meer
€ 61,99
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Paperback Engels20109781349324705 30-11-2010
Signs are critically important in all forms of activity, including business, because they establish what it is to be human. Without signs we could not think, we could not communicate what we think and we could not ensure that we collaborate together in our work, home and leisure…  Meer
€ 61,99
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Gebonden Engels20269781350598089 3-9-2026
Rapid advances in technology and digitalization have dramatically narrowed the boundaries that once separated us. We can join meetings or collaborate across time zones without leaving our homes; conversing with colleagues on the other side of the world has never been easier…  Meer
€ 36,28
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20169781352000078 25-11-2016
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date…  Meer
€ 183,99
Levertijd ongeveer 9 werkdagen
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Paperback Engels20249781394233069 22-4-2024
Take your people skills to the next level with this easy-to-follow, step-by-step guide Let’s face it. If you want any sort of success in life, you’re going to have to deal with other people at some point…  Meer
€ 19,33
Levertijd ongeveer 11 werkdagen
Gebonden Engels20259781394234578 18-8-2025
A one-stop shop for everything that you need to know about storytelling in business. How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right?…  Meer
€ 29,21
Levertijd ongeveer 11 werkdagen
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Paperback Engels20119781349328505 1-1-2011
Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competent to perform tasks or functions, possibly at a…  Meer
€ 61,99
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Paperback Engels20139781349334001 16-4-2013
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century…  Meer
€ 61,99
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Paperback Engels20169781349334612 27-8-2016
The global economy is becoming an increasingly turbulent world; this changing context is placing new demands on organisational thinking. This book examines how similar demands have been met by the British military and how these solutions could be utilised by a wider community of practitioners.  Meer
€ 61,99
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Paperback Engels20169781349336258 17-2-2016
The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover what is distinctive about humanistic management practices around the world. It examines the nature and occurrence of humanistic management practices within businesses and other…  Meer
€ 122,99
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Paperback Engels20169781349336265 11-1-2016
The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover what is distinctive about humanistic management practices around the world. It examines the nature and occurrence of humanistic management practices within businesses and other…  Meer
€ 122,99
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Paperback Engels20119781349338948 12-10-2011
Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet…  Meer
€ 61,99
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Paperback Engels20169781349352432 27-8-2016
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can…  Meer
€ 61,99
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Paperback Engels20099781349354283 12-11-2009
Addressing the need for a discerning, research-based discussion of NLP, this book seeks to answer the many questions that clients, potential users and practitioners ask, including: what is NLP and what can it best be used for?…  Meer
€ 61,99
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Paperback Engels20109781349366279 10-2-2010
This second volume of two discusses the employment of action learning in different contexts, including healthcare, education, government, military and the business world. Use of action learning in delivery of Future Search Conferences is addressed, as well as action learning in community and civil…  Meer
€ 122,99
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Paperback Engels20159781349500604 1-1-2015
Without influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence, focusing on four key strategies: investigating…  Meer
€ 74,19
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Paperback Engels20159781349504145 1-1-2015
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile…  Meer
€ 122,99
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Paperback Engels20249781394261734 3-7-2024
Learn how to generate high quality, business documents with AI This essential guide helps business writers and other professionals learn the strengths and weaknesses of AI as a writing assistant. You'll discover how AI can help you by chopping through writer's block, drafting an outline, generating…  Meer
€ 33,44
Levertijd ongeveer 11 werkdagen
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€ 20,69
Levertijd ongeveer 9 werkdagen
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