Communicatie en media

Eline Janssen, Marita van Rijssen

De kracht van het piramideprincipe

Dit boek is bedoeld voor iedereen die méér wil bereiken met zijn teksten. Of je nu beleidsmaker, adviseur of consultant bent, of in een ondersteunende functie werkt.
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Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback Engels20199780857087508 23-8-2019
Communicate more easily and effectively in any situation! Every day, you have the opportunity to interact with people in different areas of your life; in public, at work and at home, with colleagues and clients, with friends and family…  Meer
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Gebonden Engels20179780857195944 13-2-2017
Reminiscences of a Stock Operator is the unforgettable story of the life of Jesse Livermore, one of Wall Street's greatest ever stock speculators. Loosely fictionalised in 1923 in collaboration with journalist Edwin Lefevre, this is the story of the highs and the lows, the strategies and the street…  Meer
€ 43,32
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Paperback Engels20249780857199959 26-3-2024
Winner of the 2025 Independent Press Award (Business Motivation) Winner of the 2024 International Book Award (Self Help) Winner of the American Festival Award (Best New Non-Fiction) "Sensational.. turn off your mobile phones and read this instead..."…  Meer
€ 23,57
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Paperback Engels20209780857198280 26-5-2020
With artificial intelligence on the rise, the way we run our organisations will change – and drastically. But what exactly will that future look like? And who will take the leading role: machines or people?…  Meer
€ 37,75
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Gebonden Engels20219780367724184 6-4-2021
The second decade of the 21st century has brought unprecedented challenges to traditional workplaces. The global pandemic has forced the advance of working from home and telework. Individuals with little or no background or training in e-leadership, virtual project management, or virtual team…  Meer
€ 222,68
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Gebonden Engels20229780367758721 31-8-2022
This book responds to the growing need for understanding how we can foster wellness, raise engagement, and strengthen connections in professional contexts as human interactions become increasingly remote…  Meer
€ 263,94
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Paperback Engels20219780367764999 31-5-2021
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective…  Meer
€ 66,72
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Paperback Engels20199780367874186 12-12-2019
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and forms of self-interested…  Meer
€ 72,84
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Paperback Engels20229780367568139 1-8-2022
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy…  Meer
€ 39,20
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Gebonden Engels20229780367569884 12-4-2022
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally…  Meer
€ 288,40
Levertijd ongeveer 16 werkdagen
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Paperback Engels20129780415512497 22-3-2012
This book reconfigures the field of public relations so that it can better engage with the changing world of the 21 st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural…  Meer
€ 78,95
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Gebonden Engels20149780415532631 6-6-2014
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?…  Meer
€ 322,05
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Paperback Engels20019780750650274 29-8-2001
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to…  Meer
€ 78,95
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Paperback Engels19979780750697460
The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation…  Meer
€ 83,54
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Gebonden Engels20099780765622662 15-10-2009
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive…  Meer
€ 322,05
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Gebonden Engels20179780765644008 20-7-2017
Intercultural communication is a necessary skill for those who work in the public and nonprofit sectors, and yet there is a dearth of literature available to help public and nonprofit professionals develop an ability to effectively communicate, interact, and lead in a multicultural society…  Meer
€ 260,90
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Gebonden Engels19979780765600837 30-11-1997
Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly modified to suit. The chapters follow the progression of the sales cycle.  Meer
€ 398,49
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Gebonden Engels20229780367488994 25-2-2022
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth…  Meer
€ 237,96
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Paperback Engels20219780367491598 15-9-2021
Featuring in-depth interviews of attorneys, judges, and seasoned forensic experts, The Art and Science of Expert Witness Testimony highlights and offers bridges for the areas where the needs and expectations of the courtroom collide with experts' communication habits developed over years of academic…  Meer
€ 86,60
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Gebonden Engels20209780367492274 30-11-2020
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives…  Meer
€ 263,94
Levertijd ongeveer 16 werkdagen
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