Communicatie en media

Eline Janssen, Marita van Rijssen

De kracht van het piramideprincipe

Dit boek is bedoeld voor iedereen die méér wil bereiken met zijn teksten. Of je nu beleidsmaker, adviseur of consultant bent, of in een ondersteunende functie werkt.
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Verwacht op 02-11-2026

Communicatie en media

Communiceer effectiever, krachtiger en strategischer met boeken die je leren hoe je écht binnenkomt bij je doelgroep. Van storytelling tot social media en van crisiscommunicatie tot interne communicatie: ontdek hoe je invloed uitoefent met de juiste boodschap op het juiste moment.
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Rubriek: Communicatie en media

Paperback Engels20219781032071053 28-12-2021
This accessible text overviews the range of soft skills sought after by employers and provides a practical guide to developing and effectively demonstrating these skills.  Meer
€ 74,37
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Paperback Engels20249781032074764 4-10-2024
This book is for cybersecurity leaders across all industries and organizations. It is intended to bridge the gap between the data center and the board room. It provides just enough practical skills and techniques for security leaders to get the job done.  Meer
€ 78,95
Levertijd ongeveer 11 werkdagen
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Paperback Engels20239781032008240 9-1-2023
This book investigates the relationship between information communication and community development in China in the new media age, drawing on theoretical resources from journalism, communication, urban sociology, community management and the activities of social movements.  Meer
€ 66,72
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Gebonden Engels20219781032011929 1-7-2021
Providing a fundamental understanding of the tools available to address the changing context of government communications, this book unveils novel ways to integrate cutting-edge technologies to craft and maintain a positive public image…  Meer
€ 117,17
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Gebonden Engels20229781032012339 10-11-2022
This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today.  Meer
€ 224,19
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Gebonden Engels20229781032013367 30-8-2022
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the…  Meer
€ 263,94
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Gebonden Engels20229781032019093 22-11-2022
This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.  Meer
€ 360,27
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Gebonden Engels20219781032010243 31-12-2021
Business on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging…  Meer
€ 263,94
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Gebonden Engels20239781032050058 25-4-2023
This book aims to explore the connection between internal communication and employee engagement in both educational and business settings.  Meer
€ 224,19
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Gebonden Engels20259781041037057 28-12-2025
This book is the first executive presence guide specifically designed for diverse professionals who want to lead authentically while embracing their full selves.  Meer
€ 263,94
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Gebonden Engels20269781041127451 29-7-2026
This is the pioneering book that investigates reputation laundering at an institutional – state – level. Theorising the nascent phenomenon by situating it within the state crime framework, offering both empirical and theoretical accounts of reputation laundering at length, this book reveals the ways…  Meer
€ 263,94
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Gebonden Engels20269781041130185 15-4-2026
The purpose of this book is to dispel these myths because our research has clearly shown that they are baseless and stopping managers and organizations from moving forward and gaining the benefits of collaboration that are there for the taking.  Meer
€ 263,94
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Gebonden Engels20219781032064871 11-11-2021
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.  Meer
€ 263,94
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Gebonden Engels20269781032806303 29-4-2026
Public Relations and Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory. CRR responds to the persistent problem of racism by showing how communication from corporations can advance racial justice, support racial equality, and foster inclusivity, even in…  Meer
€ 104,94
Levertijd ongeveer 11 werkdagen
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Paperback Engels20259781032826929 12-9-2025
This thoroughly revised textbook is a friendly step-by-step guide that invites readers to view speaking as a life-long journey. The book serves as an accessible core textbook for Public Speaking and Introduction to Communication courses and also provides guidance for individual readers and public…  Meer
€ 108,-
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Gebonden Engels20259781032671451 22-9-2025
This state-of-the-art textbook provides a wide-ranging foundation to communication management from an exclusively digital and global perspective. It is designed for courses or modules that cover an introduction to Communication Management, Corporate Communication, Public Relations, and more.  Meer
€ 263,94
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Gebonden Engels20269781032836058 6-5-2026
This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives…  Meer
€ 288,40
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Paperback Engels20259781032770864 26-12-2025
This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of…  Meer
€ 74,37
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Paperback Engels20269781032774176 10-2-2026
Now in its second edition, this engaging book takes a deep dive into feedback fundamentals, providing a clear and evidence-based approach to show what makes effective feedback exchanges, how can people learn and grow from negative feedback and utilizing technology to deliver impactful feedback.  Meer
€ 57,55
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Paperback Engels20149781138004023 9-6-2014
The book captures, in just a few pages, one of the least known but most important political trends of the last quarter century--the rebuilding of the American political Left through the reverse engineering of the power structure; the use of attacks on co  Meer
€ 45,32
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