Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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A complete course in do–it–yourself digital marketing in 14 bite–sized lessons
The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. Meer
Combine social media with traditional marketing techniques for breakthrough results!
While social media is doing much to change the marketing landscape, it doesn′t mean you have to take an either/or approach between it and more traditional methods. Meer
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. Meer
This book presents a new methodology, known as Knowledge Driven Development, for managing project knowledge in an exhaustive and structured manner. The text highlights the importance of efficient project delivery methodology in the overall software development life cycle. Meer
Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Meer
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. Meer
Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Meer
How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?
Your digital business start–up journey begins here. Meer
Small Business Book Award Winner 2013, Small Business Book Awards
The secrets of the UK′s biggest online entrepreneurs revealed
Thinking of starting a business? Meer
This book brings together three great motifs of the network society: the seeking and using of information by individuals and groups; the creation and application of knowledge in organizations; and the fundamental transformation of these activities as they are enacted on the Internet and the World Wide Web. Meer
The availability of effective global communication facilities in the last decade has changed the business goals of many manufacturing enterprises. They need to remain competitive by developing products and processes which are specific to individual requirements, completely packaged and manufactured globally. Meer
Welcome to the second volume of the Kluwer International Series on ADVANCES IN INFORMATION SECURITY. The goals of this series are, one, to establish the state of the art of and set the course for future research in information security and, two, to serve as a central reference and timely topics in information security research source for advanced and development. Meer
The convergence of knowledge, technology, and human performance which comprises today's enterprise allows creative business process design. Thus, an organization can create new and innovative ways to service customers or to do business with suppliers and make itself a leader in its field. Meer
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