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Pagina 184 van 3.682 resultaten
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paperbackEngels2019
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing.  Meer
79,47
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels2018
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.  Meer
118,38
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels2018
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance.  Meer
105,63
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels2018
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market.  Meer
141,85
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels2019
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses.  Meer
118,38
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels2018
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc.  Meer
151,41
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels2019
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market.  Meer
99,09
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2019
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole.  Meer
288,75
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2019
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers.  Meer
171,03
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels2020
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers.  Meer
118,71
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2020
This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life.  Meer
184,11
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels2021
This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life.  Meer
131,79
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels2020
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives.  Meer
53,81
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2020
This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. Further, it highlights a range of experiments conducted at actual business sites to verify the effectiveness of the proposed methodologies and theories.  Meer
157,95
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels2021
This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. Further, it highlights a range of experiments conducted at actual business sites to verify the effectiveness of the proposed methodologies and theories.  Meer
112,17
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2021
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.  Meer
157,95
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2021
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model.  Meer
157,95
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2021
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.  Meer
165,33
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2021
The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It advocates the need and implementation of the D&I concept to build society of the future.  Meer
171,03
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels2019
This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood.  Meer
130,12
Verwachte levertijd ongeveer 8 werkdagen

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