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Auteur: Jochen Wirtz
paperbackEngels680 blz.9781292425191
4e druk
29-6-2022
For undergraduate courses inservices marketing
Learn how to create value throughcustomer connections and engagement
As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Meer
paperbackEngels414 blz.9798691819230
1e druk
10-10-2020
This book is for everyone – whether you are an experienced practitioner, new to the topic, or simply interested in what the future holds for... Meer
paperbackEngels800 blz.9781944659011
8e druk
1-1-2016
Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. Meer
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